This term is not necessarily an oxymoron. The DVD Station blog is worth looking at. It’s a real blog rather than a reformatted FAQ, and it both comments and solicits comments on the company’s business practices. IOW it attempts to be a conversation, and I found it informative. (Disclosure: I am not a movie buff and only learned about DVD Station via an email from one of its marketing guys. But they seem like straight shooters who understand blogs, and their business model is interesting.)