(I wrote most of this post last June but never completed it. Today’s announcement that JetBlue will offer, at no additional charge to all passengers, XM satellite radio — in addition to satellite TV which they already offer — reminded me that my original post was still topical.)
——
A while ago I bought a cheap wallet from a retailer of modestly priced leather goods. Ten bucks on sale at one of the company’s airport shops. When the wallet’s money clip broke, I went to the company’s website, found a 24/7 phone number, called and was directed to a local store. I dropped by and they cheerfully replaced the clip and refused payment. That’s great service: not only is it pleasant to shop in their stores, but I can do so without risk because they stand behind their products.
Contrast the leather store’s attitude with that of the typical airport concessionaire. He has you by the short hairs, especially if he sells food and you are hungry. You get charged $3 for a stale pretzel or a multiple of that for a crummy sandwich. And why not? Repeat business isn’t a factor, there’s little or no competition at the airport and you can’t go elsewhere. You pay up.
National chains that don’t operate exclusively in airports, like Starbucks and the aforementioned leather shop, tend not to follow this pattern. Perhaps they realize that charging what the market will bear can in some circumstances alienate customers, and isn’t always worth it in the long run. Or maybe these firms see opportunity in providing reasonably-priced service to customers who are accustomed to being overcharged at places like airports.
One of the problems with the major airlines — and I think it’s one of the reasons they are doing poorly — is that their attitude toward customers tends to resemble that of airport pretzel venders. They are willing to compete for business, up to a point, but want to treat customers as captives after tickets are purchased.
Read more