The Joke’s on Them

Xerox is running a TV ad for its publishing software. In the ad, an out-of-it middle-aged professor tells his class how expensive publishing is. A confident young student puts the prof in his place by pointing out, to applause, that Xerox publishing software makes it possible for anyone to be a publisher. Ha. I guess that’s why we’re all using Xerox’s software to publish our blogs. It’s ironic that Xerox doesn’t see that its sales pitch undercuts its own product as much as it does the old publishing ways which it thinks are its main competition. Oh, well. Nobody ever accused Xerox of understanding technology.