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  • Peculiar Marketing Strategy

    Posted by Jonathan on May 27th, 2004 (All posts by )

    More stories like this one are inevitable as the recording industry makes war on its customers, in a doomed attempt to revive the industry’s dying business model.

    (Link: Drudge)


    4 Responses to “Peculiar Marketing Strategy”

    1. In-Cog-Nito Says:

      Not the best marketing strategy… You’d think they could be more creative, being that they’re in the creative business and all. I find it somewhat satisfying now every time some stat comes out saying record sales have declined by X%.

    2. Uncle Bill Says:

      Me? I think they went looking for some one like this. They were looking for someone who could no way pay up and they found one.

      What they want is to put some one in jail or prison to scare the crap out of everyone else.

      Various levels of government do the same thing from time to time.

    3. Mitch Says:

      These are the same people that Spitzer went after for stiffing the recording artists. The also forgot to make the required pension payments — AFAIK, Sam Moore of Sam & Dave is still in court with them, still getting nowhere.

      Tell me again how downloading is injuring artists? It may be a valid point, but it grates hearing it from the RIAA, with their history of screwing the talent.

    4. TJIT Says:

      It has been interesting watching the RIAA shoot themselves in the foot and their customers in the back on an ongoing basis. I like new music and used to buy a lot of it, but I purchase probably 75% less then I used to.

      I’m not downloading music, I am simply having a hard time finding any outlet that plays new music. If you can’t hear / discover new music you are not going to buy it. This fundamental business fact is ignored by the rocket scientest at RIAA. I think lack of public exposure to new music is killing music sales, not downloading.

      Radio has become monolithic and it is rare for “new” music to get any radio play. Streaming internet radio was taking off and it was a great way to find new music. It provided a cheap way to expose lots of consumers to new music. Naturally the RIAA response to this helpful technolgy was to mostly kill it with burdensome regulations.