Amazon should make it possible to link easily to individual posts in book- and product-review threads. Some of these review posts are great, easily the equivalent of high-end published reviews. Others are merely greatly entertaining. It isn’t currently possible to link to these posts except by linking to the poster’s “about me” page (which is cumbersome and not quite specific enough) or to a book’s main review page, which is almost useless for books that have lots of reviews. Real permalinks for individual reviews would have no downside for Amazon but would greatly facilitate the use of Amazon’s substantial online content in blog posts and other online publications. Whatever happened to “viral marketing”? Permalinks should be a natural for Amazon.
(Thanks to Val for sharing his Amazon knowledge.)