This article on the Kindle Fire versus the iPad inspired my previous post. Reading it again I noticed something else…
… there is no mention of Microsoft.
This article isn’t unusual. Microsoft seems to be disappearing from the casual computer related “chatter”, such as the Wired article. I’m not talking about the Microsoft specific press like PC World or the like but rather the less specific and more general press and blogs that sometimes writes stories about computer issues.
Five years or more ago, you simply did not see computer stories that didn’t mention Microsoft. When Apple did something there was always some notice paid to how Microsoft might respond. More importantly, Microsoft showed up in political, economic or cultural writing that weren’t computer specific. Microsoft was on the minds of the general public, not just computer geeks.
Today, Microsoft is almost invisible.