A popular and I suspect effective marketing technique for your Internet-based business is to write blog posts and/or give seminars, post videos, sell books, etc. describing how your business became successful. However, many of the people doing the marketing have been online since before the Internet became big or had successful businesses before they went online, and it’s impossible to know how much of their success came from smart business practices that anyone can use and how much from first-mover advantages and network effects. They may be successful because they started when there was little competition and didn’t make any big mistakes. That’s much different from saying you can be successful if you start now and run your business as they do.