Study 1: ACME Office Supplies
Problem: Drab, lifeless graffiti on delivery truck saps authenticity, loses business in key yuppie-poser demographic.
Recommendation: More color.
Result: Recommendation implemented by client, sales up 2900%.
Study 2: Homestead Air Force Base
Wind 010 at 10, trees on runway. . .
Problem: Cuban threat not what it used to be, killer overhead, taxpayers starting to notice.
Recommendation: Diversify into tropical house plants, plow up runway, convert control tower to CNC irrigation hub.
Result: Recommendation implemented by client, plant biz a hit (entire first crop bought by Chinese govt), F-16s sold off on eBay, US federal budget deficit reduced by $37B.
Study 3: General Motors. . .