This really isn’t a traditional book review. “Shattered” is a book about the last presidential campaign from Hillary’s advisors’ perspective. I bought it on Amazon and read it and it was just an amazing view into the mechanics of that doomed campaign. Highly recommended.
First of all, I want to commend her camp for getting the basics so right. They reviewed the 2008 campaign which failed for her and took all the tactics of the winning side. They consisted of:
1. Focusing solely on the super delegates. Apparently this is much more technical than you’d expect and if you don’t carefully understand each state and district and how everything works you may win a lot of votes but receive few delegates
2. Play the long game and ignore distractions. When Bernie blew her out of a lot of states they just waited to get back to states with large minority populations so she could cover over those losses. This generally ignores the fact that Bernie was competitive in states which were critical to the electoral college and “in play” which made a difference in the general election but not in the primary election
3. No one was going to change their mind about her. Their campaign strategist, a guy named Robby Mooks, didn’t spend any money on “persuasion” because those that hated her weren’t changing their mind and the more she was in the news tied to the email scandal or her health or the DNC leaks the worse it got. At one point they said they were considering not putting more money into a state (Michigan) right up before the election because they believed that they were just inflaming the other sides’ base
4. No matter what happened, she soldiered on. She was unflappable.