Recently I needed a new pair of running shoes. I talked to someone who knows way more about the topic than I do and scribbled down her instructions of what to buy.
I have a few choices. There is a big sports supply store down the street, and there are various running stores within a couple of miles of my house.
Since it was crappy outside (it still is, but we have high hopes for this weekend here in Chicago) I did something else – went online to Zappos. Zappos is the famous online shoe store that is supposed to have great prices, service, etc…
I was able to pick out pretty much any type of shoe – they had the specific model I was looking for, along with online reviews of the shoe comparing it to its predecessors (and successors). I have wide feet and wanted a certain size, width and color, and no problem finding it.
The price was good and there was free shipping and no sales taxes. In Chicago, the retail sales tax rate is 10.25%, so that is a relatively big deal, it was about $12 savings relative to purchasing it in a store.
What stunned me, however, was the fact that the shoes arrived THE NEXT DAY. I don’t know if they have some sort of warehouse here in Chicago or how it happened, but I was totally amazed to find the box at the front desk of my condominium the very next morning. FOR FREE.