Amelia Chasse, who is a VP at a Republican online communications consultancy, has some thoughts on reaching voters who may be more influenced by the popular culture than by more traditional political communications channels:
The 2008 Obama campaign broke ground by advertising on Xbox video games, prompting thousands of stoners to get off the couch and out to the polls. In 2012, when young women visited a beauty blog, they were likely greeted with video ads of Eva Longoria or Scarlett Johansson telling them Obama was fabulous. And lest we forget the infamous ad where Girls star Lena Dunham invited her fellow young women to make their “first time” special with Barack Obama.
via Instapundit, who notes:
There’s a lot of free press too. At women’s lifestyle sites, about one article in 10 is soft PR for the Dems — why Barack & Michelle’s marriage is so great, 10 hot celebs who are voting for Obama, etc. The women’s lifestyle media are another arm of the Dems, and their stuff, especially the general sense of who’s cool and who’s uncool, often presented in a sort of Mean Girls style, is highly effective with low-information voters.