Daniel Henninger, writing in the WSJ, argues that the Democrats–and Obama in particular–are very good at the emotional appeal to voters: the Republicans, focusing on logical argument, not so much.
Mr. Obama may not know much about the private economy, but he knows a lot about the uses of human anxiety. ..How can a president simultaneously hammer real job creation with the Keystone XL pipeline decision, then go into the country and claim kinship with the anxieties of the jobless? No problem. Just do it.
It could work. If we know nothing else about Barack Obama it is that he can play “hope” like a Stradivarius.
Read the whole depressing thing. I’d also note that Mitt Romney, in particular, has some real gaps in the ability-to-appeal-to-emotions department.
Related: the coolness/squareness factor in politics.