However, the age composition of audiences showed that tablet users skewed noticeably older than smartphone users. For both devices, the heaviest overall audience concentration was between the ages of 25-44. Compared to smartphone owners, tablet users were 28% more likely to be in the 65 and older age segment, and 27% less likely to be age 18-24.
Comment: It’s the presbyopia, Stupid? Most Web sites and viewing screens appear to be designed by and for people with 20-year-old eyes.