First of all, before we change anything, is the light bulb really burned out? Maybe we just need to breathe some life into it; repackage it, maybe the light bulb could do a duet with somebody (Sheryl Crow? Tim McGraw?) in hopes of getting some crossover appeal, maybe it could be in a beer commercial, maybe we could get it out on the road with a brighter light bulb. The other thing to think about is that this summer, Honda is rolling out a 100 Million dollar campaign for a new car aimed at thirty-somethings who consider themselves adventurous/spontaneous but can’t really afford something like a luxury S.U.V. and it might be a perfect campaign to tie this light bulb into, at least it would be the perfect demographic, in terms of age.
Also, and this is just an idea: what if we found out what video games are being released in the third quarter and maybe pitched the idea of having our light bulb make an appearance in the video game at some certain level of completion; like, you get to a dark cave, let’s say, if it’s an adventure game, and if you have enough points you can get the light bulb – and it would be our light bulb, obviously – and then it’s easier to see in the cave…
Not only is this passage funny and, from what little I know, accurate about how record-industry people actually talk (which is why it’s funny), it’s also a great piece of viral marketing because it got me and a lot of other bloggers to link. But it’s entertaining, so I don’t mind linking.