One of the first questions that came to mind is: “Would you buy a used car from this man?”
I’m not kidding.
Cheney came across like the CEO of an innovative, well run company, giving a talk at a conference of business-school professors. Edwards came across like a PI lawyer arguing a slip-and-fall case. I think Cheney was much better on substance, but even on style I don’t see why anyone wouldn’t prefer Cheney.
OTOH, the reason why used-car salesmen and some lawyers are known as slick, fast talkers is that that style is effective. I suspect that it may be disproportionately effective on the kind of voter who is still undecided one month before one of the most important presidential elections in recent history.