Skype used to be the premier VOIP app (long before we called such things apps). It always had a crummy user interface but call quality was excellent and users put up with the rough edges. However, since Microsoft bought Skype call quality has declined, seemingly steadily. There are frequent software updates that don’t improve the user experience and sometimes introduce new problems. With its Skype updates on Windows MSFT forces you to opt out a la Java from having your browser configuration hijacked. Calls get dropped more than they used to. Calls that don’t go through are much more frequent. Bandwidth now seems to affect call quality even though it was once possible to use Skype easily over dialup Internet connections.
This morning I tried to make a Skype call on my mobile and found there had been another upgrade, forcing me to waste minutes selecting a new background color and dismissing what’s-new pages and trying to find my contacts list, which is all I ever want to do. I don’t want to invite my contacts to use Skype, I don’t care about inserting GIFs into chats, I don’t care about the Skype community. I care about good, consistent call quality, about having my list of phone numbers propagate automatically to laptop or phone when I update the list, about having a Skype number for incoming calls, and about easy management of occasional conferences and international calls. I used to care about video calling but I gave up since good alternatives appeared. If Skype could restore its past high call quality I could happily put up with the other hassles. If Skype could also improve its UI in a few obvious ways I would be thrilled. It never happens. Why not?
A company with a great product conspicuously fails to improve that product and it starts to lag competing products. Or a big company buys a small company and ruins its main product. MSFT’s management is no doubt part of the problem here but the pattern is familiar. Why is it familiar? You might think the smart people running MSFT would know better. Perhaps they don’t, perhaps this is a more difficult problem than it appears to be. Or perhaps something else is going on.