Meta’s new Twitter competitor is called “Threads”, the name deriving from ‘threads of conversation’. (The use of the term in online discussion systems may owe something to its earlier use in operating system technology)
However, another connotation of the word “threads” seems appropriate for this particular product. Marionettes–puppets–are manipulated via threads (OK, strings if you want) and controlled by a puppeteer. They have no autonomy, they do what the puppeteer wants them to do.
Given that a lot of the support for Threads seems based on its promise of a ‘curated’ environment, this other meaning of the term fits quite well. (See this post for early examples of this curation in practice)
It has becomes more and more clear how much power devolves to those who control the communications environment, and how difficult it is to overcome this advantage. See my related posts: