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  • The Dogs Don’t Like It

    Posted by Sgt. Mom on 4th August 2018 (All posts by )

    The title of this post is the punchline to an old, old story about the limits of advertising; a story which may or may not be based on fact. The story goes that a big food-manufacturing conglomerate came up with a brand new formulation for dog food, and advertised it with a huge, costly campaign: print ads, TV commercials, product placement in movies, TV shows, county fairs, giveaways and sponsorships; the whole ball of wax … and the product cratered. The CEO of the company is irate and demands answers from anyone who can give him a reason why. Didn’t they do everything possible to make their dog food brand the market leader? Image everyone at that meeting looking nervously at each other at this point – because they have done everything possible … except for one small thing. Finally, someone gets up sufficient nerve to answer. “But the dogs don’t like it.” Read the rest of this entry »

    Posted in Advertising, Business, Civil Society, Conservatism, Culture, Current Events, Customer Service, Human Behavior, Media, Politics, Trump | 13 Comments »