While everyone else on the conservative side of the blogosphere today is marveling over the concurrent train wreck of the Biden-Trump “debate” last night, and the “deer in the headlights” reaction from the Establishment Media over their horrible realization that they can’t possibly pull any kind of media veil over the wreckage – I just thought that I might wander off on another tangent. I’ll meditate and marvel a little on there on how a national retail corporation pulled decisively back from the brink of a Bud Light-like, company-wrecking disaster. I speak of the Tractor Supply turn-around. I should like to have been eavesdropping in the C-level suite of Tractor Supply’s headquarters, when everyone concerned there realized that going all out for progressive causes like DEI/DIE, the Pride Mafia and open borders was about as popular with their rural and suburban fly-over country market demographic as a case of genital warts. I would assume that the meeting where they realized “Oh-krep-on-a-biscuit-we-gotta put a stop to it now before we lose our phony-baloney jobs!” was pretty epic.
Advertising
From the Department of Painfully Inexact Translations
For your delectation –
Visual Disaster
I admit to being alternately horrified and amused at Google’s Gemini AI visual disaster. Usually, a pratfall of this magnitude involves a bakery-worth of thrown cream pies. Frankly, I am relishing the spectacle of a publicity disaster this epic; a fail so huge as to be practically visible from outer space. We mere mortals are not often given the privilege of watching our so-called betters sequentially step on a yard full of cosmic rakes. Just desserts, just main course, a whole hors d’oeuvres of crow!
Floating in the Trope-Sphere
Towards the end of the Vietnam war, and for at least another decade after it ended, there was a trope/cliché which always could be depended on in movies and television; the whacked out, dysfunctional and traumatized veteran; sometimes a victim, often the guilty party, but always and reliably whacked-out. Even news media got into the act, now and again, interviewing theatrically dysfunctional, traumatized veterans, who – on cue – related how they had supped full on the horrors of the war in southeast Asia. This was so pervasive that for-real veterans for years were advised to leave periods of military service off resumes when job-hunting, and to never, never, ever advertise any connection to military service, be it with a ring, a gimme ballcap, a tee shirt, or an OD green field jacket … unless, of course, they were in the war protest movement.
Another Brand Bites the Dust?
So Dove, a venerable brand of bar soap (owned by Lever Brothers, AKA Unilever, which has an enormous stable of household brands) looks to have trod heavily on its metaphorical private parts in falling for the supposed magic of an internet celebrity “influencerâ€, a woman who bears a notable resemblance to the Venus of Willendorf and is a malicious racist besides. I swear, I wonder if someone has spiked the coffee urns or the water coolers at whoever is the most currently popular advertising agency with hallucinogenic compounds, or if the advert creators and the approving corporate C-suite executives have all just drunk too deeply of the magical diversity madness. There is a place for edgy – and it’s not with mainstream commodities with a long history of appealing to a wide segment of consumers. On recent examination, I deduce that they are not teaching this in marketing classes lately.