RuiNation

So a few days to go until Election Day; I guess we can call this the final heat. Texas is pretty much a red state stronghold, although there are pockets of blue adherents throughout. Yes, even in my neighborhood, there are a handful of defiant Obama-Biden yard signs visible, although outnumbered at least three to one by Romney-Ryan signs. It amounts to about three or four dozen, all told; I think that most of my neighbors prefer keeping their political preferences this time around strictly to themselves.

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Presidential Forensics Done Romney-Style

After watching the 2012 Presidential Debates, I’ve come to the conclusion we are now seeing a new branch of “President Debate Forensics” being established that is utterly different in objective than traditional one concerned with scorning points. Instead, it is concerned with communicating the candidate’s PRESIDENTIAL demeanor through visual media.

That it has been successful in communicating that demeanor can be seen in this Michael Barone piece. Barone says the public’s break towards Romney is happening with affluent suburban voters and particularly college educated women.

It looks like my thought of Romney’s last debate performance being a “intimate performance for women” was spot-on, and his intended audience is responding

That tends to validate my alternative scenario that Mitt Romney would fare much better in affluent suburbs than Republican nominees since 1992, running more like George Bush did in 1988. The only way Pennsylvania and Michigan can be close is if Obama’s support in affluent Philadelphia and Detroit suburbs has melted away.

This also helps explain why Romney still narrowly trails in Ohio polls. Affluent suburban counties cast about one-quarter of the votes in Pennsylvania and Michigan but only one-eighth in Ohio.

A pro-Romney affluent swing is confirmed by the internals of some national polls. The 2008 exit poll showed Obama narrowly carrying voters with incomes over $75,000. Post-debate Pew Research and Battleground polls have shown affluent suburbanite Romney carrying them by statistically significant margins.

In particular, college-educated women seem to have swung toward Romney since Oct. 3. He surely had them in mind in the foreign policy debate when he kept emphasizing his hopes for peace and pledged no more wars like Iraq and Afghanistan.

At this point, my gut says that the Romney campaign bet it all on the debates to get past the Pro-Obama media filters to voters and prepared accordingly.

Romney’s debate performances moved the focus groups so consistently. I have to think that his debate preparation firm was coaching him through his debate preparation with multiple primary and general election focus groups. Focus groups that were providing video performance feed back to Romney through out both the Republican Primary and General Election campaigns.

Romney just set a new and very high bar in American Presidential campaigning by founding a new “Presidential forensics” branch of debate. One that isn’t intended to “win” debates in the traditional debate forensics sense of “scoring points.”

“Presidential forensics” Romney-style is intended to showcase the candidate’s ability to project a PRESIDENTIAL demeanor to a visual media audience past media gatekeepers, whatever the debate format or moderator bias.

It worked. It will be copied.

Non-Verbal Impressions of the 3rd Presidential Debate

Presidential debates are public demonstrations of leadership ability, not policy, and are THE place where the arguable majority of voters who rely on “non-verbal intelligence” decide who to vote for. The more PRESIDENTIAL a candidate looks, the better he does. As I did with the 2nd Debate, I watched this one with the sound off and a text crawl line to try and understand what the debate was communicating to those “non-verbal intelligence” voters.

General impression — This was Obama’s best debate. The CBS moderator Bob Schieffer played it straight. Romney looked Presidential, which was both his goal and his outstanding success.

These are my notes in rough time order.

1. The visuals with Obama and Romney have been more of the same from the previous debates. Romney is more polished and Obama lectures and glares. Romney smiles and engages. Obama seems angry, but has less head up, nostrils showing, arrogance in his visuals. Rinse and repeat.

2. The visuals on Romney as he speaks of serious issues is a engaged, serious face. He is talking to the moderator and through him to the American people. Obama’s posture is more hunched over than Romney. Obama points _at_ the moderator where as Romney points in another direction. It is a subtle thing, but is makes the point for Romney without the…threat?…Obama seems to have with his pointing gestures.

3. Ohhh… There is Romney’s constipated smile. That has to be the worse TV angle he has had. This seated format limits his playing the camera angles like the first two debates. If this seated format had been the first one, Romney would not have scored as big a win.

4. Romney seems to have a conscious effort going to keep his chin tucked when speaking to avoid even a hint of the head up head pose Obama had in the previous two debates. The seated format gives Obama and the camera men more lee way to video Obama in a less visually arrogant pose while seated or speaking.

5. There are the Obama death glares and the Romney constipated smiles going back and forth.

6. Now Romney talking to the moderator. Chin tucked. Romney’s gestures seem smaller and less expressive than the last two debates while his facial expressions have grown more intimate. This will play VERY STRONGLY with women voters. Obama just lost the election by 7% or more. I can see a practiced before the television screen expression for “Q” rating effect and Romney is doing it well, over and over again!!!

7. Both candidates are wearing American flag pins. The red-blue visuals of the ties from the first two debates between the two men have changed. Romney went for a Red tie with Blue stripes…again subtle, but powerful imagery. Romney is also using expressive hand gestures, those in the intimate close up are not seen, but the pull back they provide exclamation points.

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Non-Verbal Impressions of the 2nd Presidential Debate

Presidential debates are public demonstrations of leadership ability, not policy, and are THE place where the arguable majority of voters who rely on “non-verbal intelligence” decide who to vote for. The more PRESIDENTIAL a candidate looks, the better he does. If you want to understand what “non-verbal intelligence” voters responds to in a debate, watch it with the sound off and take notes.

The following are my impressions from doing just that.

1. Obama did better, Romney scored points, Crowley cut off both Romney’s Fast and Furious and Benghazi responses. Crowley gave the impression she was a debate participant supporting Obama, rather than a moderator. This diminished Obama, in terms of the non-verbals, by making him seem less PRESIDENTIAL.

2. There were several Bush-Gore 2000 like moments of confrontation between Romney and Obama.

3. Romney’s non-verbals were more polished, non-threatening, and he had a consistent standing physical stance the pick up artist community calls “measured vulnerability” used by those affecting relaxed Alpha male dominance with women. (The stance is when your body is at a slight angle to those you are speaking too, your legs are apart and feet at an angle.)

4. Obama had a stance that was more squared up with those he was speaking with. Obama also used a lot of pointing gestures early, like a professor trying to affect physical dominance with a student. He then changed his non microphone hand to a loose fist, and using a full chopping motion rather than pointing later.

5. Romney kept his non-microphone hand flat, moved it side to side or above his head and down when the ABC text crawl line mentioned “deficit” or “taxes”. Romney seldom used pointing. When he did it was at the ground or himself.

6. The “split-cam” was not good for Obama (on ABC) due to a head up, nostrils visible, sitting stance. It was sometimes bad for Romney, who occasionally had a constipated look watching Obama. There were other camera angle shots that were more flattering to Obama, but a couple of times that ABC flashed them, Romney was in the foreground fouling the shot of Obama. The number of times ABC went to the bad camera angle on Obama had me thinking Romney was playing to camera angles by positioning himself where that was the only “good” shot of Obama. Later in the debate ABC went to downward camera angles on both Obama and Romney.

I see no real change in the pre-second debate momentum of the race. Democrats will claim Obama won and people who don’t like Obama will still dislike him.

The fact that Romney spoke forcefully about jobs, energy prices and the economy are much less important that the fact he looked PRESIDENTIAL.

Looking PRESIDENTIAL means Romney gives people who don’t like the economy permission to vote Obama out. The preference cascade that Romney kicked off with the first debate — by establishing that he is a man who can take command — will accelerate.

We have a Romney electoral college rout of Obama in the making.

The Romney tax cut.

Today, the Sunday morning TV shows on politics demonstrated the response of the Obama campaign to Romney’s debate win last week. Paul Krugman, who looks more and more like a political cheerleader and less like an economist, led the charge. The topic was the “five trillion dollar tax cut.”

The Obama campaign is already backing away from this claim, but let’s consider it.

This “five trillion dollar tax cut” figure is arrived at by taking his statement that he will cut rates by 20% and limit deductions. Multiple the total tax revenue per year by 20% and you get five trillion. This same reform was done in 1986 and the result was a 15 year economic boom. The results are discussed here.

Twenty years ago today (2006), President Ronald Reagan signed into law the broadest revision of the federal income tax in history. The Tax Reform Act of 1986 — the biggest and most controversial legislative story of its time — had lawmakers, lobbyists and journalists in Washington in an uproar for two years. Despite nearly dying several times, the measure eventually passed, producing a simpler code with fewer tax breaks and significantly lower rates. The changes affected every family and business in the nation.

Of course the Congress undid it over the ensuing years. We all expected that. What about Romney’s plan ?

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