An interesting study of media usage among 8-18 year olds.
Note particularly chart #27. The amount of time spent reading books has actually increased since 1999…newspapers and magazines, not so much. Total time spent on all print media combined, though, doesn’t come anywhere close to the time spent watching TV.
Execs in the periodicals industry are desperately hoping that iPad and similar devices will save them. I think that many if not most of them are going to be disappointed in this hope.