David Foster

Intimidation vs Persuasion

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Over recent years, I’ve notice that much political communication…ranging from formal statements by politicians down to off-the-cuff social media posts by individuals..has come to consist mostly of  insulting one’s opponents. While there has always been a considerable amount of this, political insult has now become so prevalent as to drive out more rational forms of discourse. And while both/all sides do engage in the kind of behavior I’m discussing, it is much more predominant and extreme on the Left.

From a marketing point of view, this may seem a little odd: why would one want to insult one’s prospective customersthe people one is trying to persuade? I think the answer may be provided by Willi Munzenberg, who was Stalin’s master propagandist. Here’s what Munzenberg told Arthur Koestler, back when Koestler was still a Communist:

Don’t argue with them, Make them stink in the nose of the world. Make people curse and abominate them. Make them shudder with horror. That, Arturo, is propaganda!

And that seems to be the objective, recognized or not, of much of today’s ‘progressive’ speech. People are being intimidated from speaking their minds not only out of fear of practical consequences…loss of customers, loss of jobs…but out of fear of being publicly demonized as a Bad Person.

See  Lead and Gold  on  Mediated Democracy and the Temptations of Leninism.

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What Future for Grocery Shopping?

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The Covid-19 situation has caused a lot of people to try online shopping for things they had previously bought in physical stores.  Groceries, in particular, were something that most people preferred to buy in person, usually buying online only for specialty products that were hard or inconvenient to find locally.  But with the lockdowns, a lot of people have started using the various online shopping platforms.  These seem to fall into three primary categories:

–Systems such as Giant Peapod (recently rebranded as just Giant Food), which are operated by a grocery chain or an individual store.  Some systems will deliver directly from a warehouse, bypassing their brick-and-mortar store locations.  And sometimes an option is offered to preorder electronically, with in-store or curbside pickup at the store.

–Systems such as Instacart, which are more or less vendor-agnostic: these systems will allow you to place orders for any of several stores in your area, after which one of their shoppers will collect your order from the vendor’s regular store.

–Systems (Boxed is an example) which are have no store presence; they are only for online ordering and home delivery, but do the delivery from their own facilities…many kinds of products, obviously, are susceptible to this model only if shipped express with dry ice or similar packaging (expensive) or if the vendor has local facilities in the same area as the customer.

The relative success of these approaches will have great implications not only for the futures of the various merchants and system providers, but also for the commercial real-estate market.  Systems that use the existing stores for fulfillment, such as Instacart, are beneficial to the survival and thriving of strip malls and other commercial space where grocery stores are typically located; systems focused on warehouse delivery are beneficial to the industrial property market but not so for retail properties.

Your thoughts and experiences?

Dressing, Reading, and Listening for Success

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I see that Brooks Brothers has entered Chapter 11 bankruptcy, a result of changing tastes in business apparel aggravated by the Covid-19 lockdowns.  I’m reminded of something in Father, Son, & Co by long-time IBM CEO Tom Watson Jr.  (The best business autobiography I’ve ever read)

One of the many people mentioned by Watson in the book is a slightly older executive named Al Williams..much admired by Watson for the way he had worked his way up from a rough background in a coal-mining town to a high executive position at IBM.  When Watson asked him how he had done it–how he got so smooth, he seemed like a graduate of Yale–Williams said that his self-improvement program had three fundamental elements:

–buy suits at Brooks Brothers
–read the classics
–listen to classical music

(He also played tennis for an hour a day)

I wonder what an equivalent program might look like in the year 2020?  The Brooks Brothers element seems pretty much negated by that company’s financial results, although there are surely differences from industry to industry.  But what would be the present-day equivalents of reading the classics and listening to classical music?

Watching videos of TED talks, perhaps?

Attention Mexican & Latin-American Food Lovers

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Bob Unanue, the CEO of Goya Foods, had some positive things to say about President Trump…who he called a ‘builder’, and compared with his grandfather, the founder of the company. The usual suspects reacted predictably, not critiquing his comments but rather calling for a boycott of Goya Foods.  (I see that the Washington Post has an article suggesting alternatives to Goya products)

This would be a good time to stock up on Goya products. You can find them at your local supermarket, and a selection is also available on Amazon. The company website is here…recipes as well as products.

I posted about this at Ricochet, and someone there mentioned the Facebook page for  America’s Test Kitchen, where Goya is apparently rated highly in several products tests.  Some guy there demanded ATK take down all recipes and product tests that suggested Goya products. There were over 200 responses on the thread, don’t know what the mix was.

For those who don’t like Mexican food…there is a lot of Latin cuisine worth trying which is quite different from typical Tex-Mex.  And Yucatan-style cuisine is rather unique and IMO very good.

The movement toward a fully politicized society continues.

What Do You Make of This Poem?

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Leonard Cohen, ‘The Captain’

Now the Captain called me to his bed
He fumbled for my hand
“Take these silver bars,” he said
“I’m giving you command.”
“Command of what, there’s no one here
There’s only you and me
All the rest are dead or in retreat
Or with the enemy.”

continues here

Thoughts on interpretation?