The regular promotions for NPR’s science and medicine podcast series – coyly christened Petrie Dish, as hosted by one Bonnie Petrie – has so consistently annoyed me in her dribble of promos for the podcast carried on the classical station that is my normal audio wallpaper, that I’ve never been in the least bit temped to listen to the series. In fact, I generally began to grind my teeth up on hearing her voice, reflecting as it does a chipper attitude of smug certitude peculiar to the ruling class and the media flacks of NPR who do their bidding, slavishly licking their boots and exclaiming on how they enjoy the taste. I regularly noted the careful editing-in of that enticing soundbite intended to publicize her podcast of the week. Yes, I used to work in providing regular news content (as an in-house flack for AFRTS) so I know very well how the sausage is made, stuffed, trimmed, sautéed, and presented for the audience to consume. I knew how to subtly color your announcer-voice to reflect your own attitude and opinion on the story o’the moment, and how to expertly select the soundbite to tickle the audience’s fancy. Or scare them out of their ever-loving minds.
Advertising
Folkways
Not much to do with the title of this post, save that when I began writing it, the local classical station is playing Bela Bartok’s version of three Romanian folk dances. I was reflecting on how much fun it was, two weekends ago, to be with my books at the Folkfest in New Braunfels – to sit under the trees by the white building that houses the museum of hand-crafted furniture, listening to the music from the pavilion across the way … everything from traditional German songs, to country-western, and covers of rock music by a local teenage band. There were animals on display – a whole farmyard of them, and a pair of camels, as well. Reenactors came and went, demonstrating their craft, and their mastery of black-powder gun and cannon-fire, as well as simply astounding displays of bladed weaponry. It was all very reassuring, watching the families, the parade of children in costumes on Sunday afternoon, led by an accordion player in lederhosen and an honor guard of Scouts with flags. The children’s masquerade march was a custom first established by the schoolmaster of New Braunfels’ public school more than a hundred and sixty years ago. Life goes on in the Shire, from day to day; much has it always has done.
Experience Is A Dear School…
… but fools will learn in no other, as the old saying has it – and ‘dear’ in this sense means ‘expensive’. From all reports concerning the marketing debacle over Bud Light beer, the marketing executive responsible, one Alissa Gordon Heinerscheid is about to learn one of those very dear lessons. When someone sits down to write a history of bad marketing decisions in modern times, this is going to be one of the more spectacular chapters. Amazing that someone so expensively educated in the marketing trade could fall so spectacularly flat-footed. Somewhere back in the mists of time, someone must have imparted the wisdom that alienating the old core market for your product before appealing to the new core market was a bad move. A very bad move.
The Past of the Future
Collectible trading cards, portraying the future, from 1930 Germany.
(via Ace)
Some other predictions about the future…
From France in 1910
From Germany circa 1900
From Seagram’s (!) in the mid-1940s
From Ladies’ Home Journal in 1900
Book Review: Year of Consent, by Kendell Foster Crossen
Year of Consent, by Kendell Foster Crossen
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This is a pulp SF novel from 1954, which has uncomfortable relevance to our present era.
The story is set in the then-future year of 1990. The United States is still nominally a democracy, but the real power lies with the social engineers…sophisticated advertising & PR men…who use psychological methods to persuade people that they really want what they are supposed to want. (Prefiguring “nudging”) The social engineers are aided in their tasks by a giant computer called Sociac (500,000 vacuum tubes! 860,000 relays!) and colloquially known as ‘Herbie.’ The political system now in place is called Democratic Rule by Consent. While the US still has a President, he is a figurehead and the administration of the country is actually done by the General Manager of the United States….who himself serves at the pleasure of the social engineers. The social engineers work in a department called ‘Communications’, which most people believe is limited to such benign tasks as keeping the telephones and the television stations in operation. Actually, its main function is the carrying out of influence operations.
One approach involves the publishing of novels which are fictional, but carry implicit social and/or political messages…via, for example, the beliefs and affiliations of the bad guys versus the good guys. Even the structure of novels is managed for messaging reasons: romance-story plots should not be boy gets girl…loses girl…gets girl back, but rather boy gets girl, loses girl, gets different girl who is really right for him.
Some methods are more direct, although their real objectives are not stated. One such objective is population control: If the fertility rate is running a little low, advertising is ramped up for a pill called Glamorenes, which are said to create the “rounded, glamorous figure of a TV star…remember–it’s Glamorenes for glamor.” Actually, the real function of Glamorenes, which is top secret, is to increase a woman’s sex drive and expand the fertility window. On the other hand, if the birth rate is running too high, the ad emphasis switches to Slimettes for women and Vigorone for men, both of which have a contraceptive effect. The book’s protagonist, Gerald Leeds, is one of the few who is in on the secret, and when he hears a Glamorenes ad, he realizes that this is the real reason why his girlfriend, Nancy, has been acting especially affectionate lately.
Few people, even at the highest levels of government, realize just how powerful the Communications Department really is. “Even the biggest wheels only know part of it. They think the Communications Administrative Department exists to help them–and not the other way around.”
The computer known as Sociac (‘Herby’) accumulates vast amounts of data on individuals, including such things as shopping, dining, and vacation preferences. “Thus, when the administration wanted to make a new move, they knew exactly how to condition the people so that it would be backed. Or they knew exactly what sort of man to put up to win a popular election.” Telephone calls are tapped, but are rarely listened to directly by government agents; rather, they are fed directly to “a calculator” (perhaps a front-end to Herbie) and added to “the huge stock of intimate knowledge about the people.”
Those individuals who resist the conditioning and are found to hold unapproved opinions–or find themselves to hold unapproved opinions–are said to have “communications blocks,” and good citizens will act on their own to request treatment for such blocks. The first level of treatment is the Psychotherapy Calculator, an interactive system which will help the patient change any objectionable opinions and behavior. But in some cases, the PC determines that stronger methods are necessary, and in those cases, the patient is referred for a lobotomy. The escorting of patients for mandatory psychotherapy and lobotomy procedures is done by a white-uniformed police force known as the Clinic Squad.
Citizens are, of course, expected to report any instances of unapproved beliefs or actions. When the protagonist’s girlfriend Nancy overhears one of her colleagues expressing sympathy for a man who is in serious trouble, she reports the girl immediately. (“For the moment I disliked Nancy,” says Gerald. “Then I felt sorry for her.”) Nancy herself is concerned that there may be something wrong with her, and has considered reporting herself for voluntary automated psychotherapy. “If I did have (something wrong with her), I’d want to be purged of it quickly before it could make me do something awful like that poor Mr Shell”…Gerald notes that her hand was shaking as she lifted her glass to finish the drink.
Gerald, the protagonist, works within the Communications Department…unknown to his superiors, he is a member of a resistance organization which aims to overthrow the existing system of government and to restore individual liberty. He must feign agreement when his immediate boss talks about how wonderful the system is and how misguided are those who oppose it:
Never has there been more freedom anywhere than in America today. We’ve done away with police and even prisons. Crime has been almost wiped out since we recognized it as a social disease. We’ve done away with poverty. There are fewer restrictions on people than ever before in the history of mankind. For the first time they’re really free.
Gerald reflects:
Even if it hadn’t been dangerous, I wouldn’t have argued with him. He believed what he was saying. His faith was the faith of a Torquemada backed by science. There was no way to make him see that the social engineers had taken away only one freedom, but that it was the ultimate freedom–the right to choose. Everything…was decided for them and then they were conditioned to want it.