Towards the end of the Vietnam war, and for at least another decade after it ended, there was a trope/cliché which always could be depended on in movies and television; the whacked out, dysfunctional and traumatized veteran; sometimes a victim, often the guilty party, but always and reliably whacked-out. Even news media got into the act, now and again, interviewing theatrically dysfunctional, traumatized veterans, who on cue related how they had supped full on the horrors of the war in southeast Asia. This was so pervasive that for-real veterans for years were advised to leave periods of military service off resumes when job-hunting, and to never, never, ever advertise any connection to military service, be it with a ring, a gimme ballcap, a tee shirt, or an OD green field jacket … unless, of course, they were in the war protest movement.
Advertising
Another Brand Bites the Dust?
So Dove, a venerable brand of bar soap (owned by Lever Brothers, AKA Unilever, which has an enormous stable of household brands) looks to have trod heavily on its metaphorical private parts in falling for the supposed magic of an internet celebrity “influencer”, a woman who bears a notable resemblance to the Venus of Willendorf and is a malicious racist besides. I swear, I wonder if someone has spiked the coffee urns or the water coolers at whoever is the most currently popular advertising agency with hallucinogenic compounds, or if the advert creators and the approving corporate C-suite executives have all just drunk too deeply of the magical diversity madness. There is a place for edgy and it’s not with mainstream commodities with a long history of appealing to a wide segment of consumers. On recent examination, I deduce that they are not teaching this in marketing classes lately.
Foreign and Domestic
I do solemnly swear that I will support and defend the Constitution of the United States against all enemies, foreign and domestic… (From the Oath of Enlistment)
It honestly kind of slipped my mind at first, that Monday morning was the anniversary of the 9-11 terrorist attack on the United States. It’s been 22 years since that horrible day. I had other stuff purely personal concerns on my mind.
For one, every single thing that I had to say about 9-11, I said, wrote and posted ages ago … and why re-run, one more time? There’s just nothing more to say, any more than there would be anything more to say about the shock of the Pearl Harbor attack in 1941 one more tedious rerun of a recollection of where I was, what I was doing. It’s been a lifetime, in a way and for high-school and college graduates this year, it’s been all their lifetimes.
The other thing a more recent tragic anniversary which looms closer in time is the disastrous and humiliating withdrawal from Kabul, Afghanistan, and the Abbey Gate suicide bombing there which killed more than a hundred civilians and thirteen American service personnel. Those deaths meant so little to President Biden that he kept looking at his watch during the ceremony at Andrews AFB when their coffins were unloaded. Those thirteen were the merely last American military lives frittered away in almost two decades of seemingly endless and pointless deployments to Afghanistan, culminated in a departure so botched that I’m still shocked that only a single commissioned officer resigned in protest. Sec Def Austin and General “Thoroughly Modern” Milley apparently feel no shame over bungling their responsibility to the Nation so horribly.
I Hate Barbie
Always have, no doubt always will. The wretched simulacrum of a fashionable woman was launched, or inflicted on the world about the same time that I started kindergarten, so you would have thought that I would have been one of the first generation of girls to have played with the grotesque thing but I never felt the appeal, and it probably just wasn’t because Dad was a grad student living on a GI Bill stipend and supporting a wife and two small children at the time. But I had indulgent grandparents and if I had truly wanted a Barbie doll, I am certain that one would have appeared at Christmas, or among birthday presents. But I never really wanted one, even though many of my friends had Barbies, their endless accoutrements and accessories, the Ken doll and all of Barbie’s friends. The one doll that I envied helplessly and wished that I did have was possessed by the girl my age who lived next door.
Disinformation
The regular promotions for NPR’s science and medicine podcast series coyly christened Petrie Dish, as hosted by one Bonnie Petrie has so consistently annoyed me in her dribble of promos for the podcast carried on the classical station that is my normal audio wallpaper, that I’ve never been in the least bit temped to listen to the series. In fact, I generally began to grind my teeth up on hearing her voice, reflecting as it does a chipper attitude of smug certitude peculiar to the ruling class and the media flacks of NPR who do their bidding, slavishly licking their boots and exclaiming on how they enjoy the taste. I regularly noted the careful editing-in of that enticing soundbite intended to publicize her podcast of the week. Yes, I used to work in providing regular news content (as an in-house flack for AFRTS) so I know very well how the sausage is made, stuffed, trimmed, sautéed, and presented for the audience to consume. I knew how to subtly color your announcer-voice to reflect your own attitude and opinion on the story o’the moment, and how to expertly select the soundbite to tickle the audience’s fancy. Or scare them out of their ever-loving minds.