A recent article in the NY Times titled “Blogs Falling In An Empty Forest” described the apparently common phenomenon of people starting blogs, and then abandoning them. Per the article
According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned
The article went on to describe some common situations; a stay-at-home mom trying to earn some money from her blog, or talking about their personal beliefs and such. The blogs seemed to promise profitability, but didn’t deliver, even if they had a reasonable amount of page views.
The writer of the article was clearly a journalist and not an economist – the economist would have immediately proffered the explanation for why this occurs
The marginal revenue for this product ultimately will be equal to the marginal cost
And what is the marginal cost for setting up a blog? Why it is roughly zero, of course. And with millions setting up blogs and “chasing” (or not, in the case of LITGM and many other blogs we know and like) page views and advertising dollars, the market was instantly overloaded with choices and soon became a mass of abandoned blogs.