Modern Mechanix has the full text of Time Magazine’s 1955 article on the emerging computer industry, centered around an adulatory interview with Tom Watson Jr of IBM.
I mentioned the interesting backstory on this article in comments at my review of Watson Jr’s excellent autobiography. The magazine had assigned a reporter named Virginia Bennett to find out about “automation in America.” She went to see Remington Rand, whose UNIVAC product was then the epitome of computing coolness…but, “fortunately for us, they weren’t very forthcoming that day.” Walking back to her office, she passed the IBM building, saw the “Defense Calculator” (IBM 701) in the window, and decided to see if IBM would be interested in doing the interview. When she asked the receptionist who she could speak with, the receptionist was smart enough to say, “Well, the head of this company is Mr Watson. He isn’t in the building today, but his son Tom is the president and you can certainly see him.”
The resulting article was very powerful publicity for IBM, and surely no help at all for Remington Rand’s relative industry standing. If the receptionist had greeted the reporter with the all-too-typical bureaucratic approach (“The Watsons are very busy men, you’ll have to call Public Relations and make an appointment.”) the outcome would likely have been quite different. Tom Jr notes that his father considered the receptionist position very important, and always chose those women himself.
In comments to my review of Tom Jr’s autobiography (see link above), I quoted an Israel general who asserted that “there is no substitute for the alert and intelligent infantryman” and noted that this is also true of the alert and intelligent front-line employee.