Suppose you wanted to create a perfect enemy. An enemy so vile that its evil would be recognized by almost everyone. An enemy that would inspire people to come together in order to ensure its defeat.
To be more specific: suppose you were a screenwriter with the assignment of creating a suitable villain-organization for a major motion picture. The marketing plan for this movie suggests that it will be marketed primarily to a certain demographic and that, hence, your villain-organization should be particularly appalling to members of that demographic. The demographic in question consists of people who are affluent, highly educated (college with at least some postgraduate education), not particularly religious, and who consider themselves politically liberal or “progressive.” The plot of the movie demands that the audience must see the necessity for Americans–of many beliefs, occupations, and social backgrounds–to come together in order to defeat the enemy.
Oh, and one other thing. The year in which you are given this assignment is 1999.