All the other authors and publishers whom I talked to over the three days of the Christmas Market agreed – as an author, and none of us being of the NY Times best-seller class – it is profitable and much less dispiriting to do an event like a Christmas craft fair in company with a bunch of other authors. Much less foully dispiriting than doing a single-author event at a book-store, which is usually total ego-death-onna-stick. First and most importantly of all – customers with money and the intention of spending it are plentiful at a craft fair or a similar community market event, especially in the holiday gift-giving season. Trust me; many of them can see books as the perfect gift, and they are inclined to buy. Secondly – it’s a venue where one is in completion with vendors of a wide variety of consumer items – not every other published author on the shelves. And thirdly – in the slack times, there are other authors to talk to.