From this article:
At the Kansas University School of Journalism, enrollment is currently 70 percent female, according to the school’s dean, Ann Brill.
“I’m sure there are a couple of reasons for this,” Brill said. “It’s probably a right brain/left brain thing. That sounds sexist, but there’s some truth to it.”
Men tend to be drawn to more analytical majors such as engineering or business, whereas women enjoy the creativity that journalism allows for, she said.
Ignore, for the moment, the gender stereotyping and the lack of supporting data (are women really that rare in undergraduate business programs? I don’t think so) and concentrate on the implied assertion that journalism is inherently more creative than either business or engineering.