La Follette ran for president in 1924, as feared by the Republicans, but on the Socialist ticket and got little support from mainstream voters. His issue was “control of government and industry by private monopoly.” Coolidge ran a low key campaign and, as he had done in Massachusetts, did not name his opponents. His speeches were not in campaign style but on general subjects like “What it means to be a Boy Scout,” and “The duties of citizenship” including, of course, the obligation to vote. He used radio addresses very effectively long before Roosevelt adopted the medium. Coolidge’s voice, unlike most politicians of the era, was well suited to radio but could not reach the back of large crowds. In a 1927 poll on radio personalities, Coolidge came in fourth, after three musicians.
One of Coolidge’s radio talks had a profound impact on a nine-year-old boy who had put together the crystal set on which he heard the president. It was 1922 and Eugene Fluckey was nine years old. What he heard was “Press on. Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education alone will not; the world is full of educated derelicts. Persistence and determination alone are important.” The boy was so awestruck that he scribbled down the president’s words. He would later become the most decorated submarine captain of World War II and completed 12 war patrols without the loss of a single man in his crew. He was awarded the Medal of Honor and five Navy Crosses. He and his ship, the USS Barb, were known as “the galloping ghost.” Fluckey later told the story, “Silent Cal did not speak often but when he did people listened.”
Some of Coolidge’s refusal to campaign was certainly his depression after the death of his son. Some was a recognition of his own abilities, or lack of them. In his Autobiography, he says, “When he went, the power and glory of the presidency went with him. I don’t know why such a price was exacted for occupying the White House.” Dawes took up the slack and enjoyed campaigning. His delivery was electric. One said of him, ” It was said that he was the only man in the world who, when he spoke, could keep both feet and both arms in the air at once.” His principal themes were LaFollette and the Democrats. For LaFollette, it was “red radicalism.” He spoke out forcefully against the Klan in August but was warned that it could hurt the ticket and he left that topic alone thereafter. Davis, the Democrat, in spite of being warned, attacked the Klan forcefully but nobody was paying much attention. Oddly enough, he would be the opposing counsel in 1954 for Brown vs Board of Education opposing school integration.
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