… but fools will learn in no other, as the old saying has it and ‘dear’ in this sense means ‘expensive’. From all reports concerning the marketing debacle over Bud Light beer, the marketing executive responsible, one Alissa Gordon Heinerscheid is about to learn one of those very dear lessons. When someone sits down to write a history of bad marketing decisions in modern times, this is going to be one of the more spectacular chapters. Amazing that someone so expensively educated in the marketing trade could fall so spectacularly flat-footed. Somewhere back in the mists of time, someone must have imparted the wisdom that alienating the old core market for your product before appealing to the new core market was a bad move. A very bad move.
Culture
Drowning in a Sea
Just about every day now that I wake up, fire up the computer and begin reading, I am left in a state of mild depression after wading through the litany of bad news, disaster, corporate and political malfeasance which features on blogs, aggregator blogs and the established news sites. Public schools appear to be open hunting grounds for pervs and freaks, places where the intellectual development of children, tweens and teens must be cut down to the lowest common denominator, so that the lazy and disinterested must not be made to feel discomforted over being lazy and disinterested. The volunteer military demoralized and all but non-functional, our major and Democrat party ruled cities all but drowning in crime while the homeless routinely crap in the streets and stagger around while high on substances which our government has allowed to pour through an unsecured border. A former president has apparently been railroaded on ginned-up charges by a nakedly partisan effort. Our shining republic on a hill, the two hundred-year-plus long grand experiment of engaged citizens actually ruling themselves looks to have degenerated into the worst of a banana republic, where the inner coterie reserves privilege and riches unto themselves and brings criminal charges against any who dare protest … oh, and all the while a tame and sycophant national media licks the boots of the ruling class, and slavishly obeys every command issued by that ruling class, orders to play up some stories, play down and/or denigrate others. Mostly because a lot of the media class are married to or are the spawn of the ruling class … funny how that all works out.
Running Slap Up Against Reality
This week, I noted several different blogs and bloggers commenting on Jazz Jennings, the reality TV star and poster-child for juvenile transition to the sex they (or their parents) think they want to be, rather than what their genitalia dictates. That the kid doesn’t appear to be the least bit happy in female skin is something that was predicted by anyone paying the slightest bit of attention. It doesn’t need Ray Charles to have seen that coming. A number of other, less-well-known transitioners have come out into the open, publicly regretting how they were hustled into making decisions as teens wrestling with various issues which have permanently damaged their bodies, their reproductive functions and their general mental well-being. Well, the young, unwary and easily duped (or their parents) falling for a fad does have that result, although usually fads aren’t quite so permanently damaging as the trans mania has proved to be. I would cautiously hope that this one is on the deflationary spiral, although I am afraid that whatever appears to replace it in shallow public awareness might prove to be even worse.
Harrison Bergeroning
I have noted stories of high schools dropping honors and AP classes in the name of so-called ‘equity’ like this lately, with a great deal of sadness and sympathy for those kids who would have benefited most from more challenging classes. The intelligent, motivated and intellectually-gifted students are bored beyond all reason by the standard classes I know that I certainly was, and my high school days were from 1969-1972 in a largely white blue-collar working-class to no-class suburb of Los Angeles. This was when California public schools were still pretty good, and students were ‘tracked’ by abilities as well as interest in higher learning. I’d estimate that only thirty or forty out of a graduating class of 600 or so were tracked towards the Honors/AE classes; Sunland-Tujunga was, as I said before, a blue-collar, working-class community, with a small sprinkling of middle-class. My own mother was about as pushy a tiger-mom as there was, and her collegiate ambitions for us didn’t go much beyond the state university system, never mind any of the west coast Ivies. An east-coast Ivy wasn’t even in the same universe.
ChicagoBoyz Miami Meetup – Tentative Agenda
Selected from various alternatives provided by, and after discussion with, Jonathan. I mention South Beach as a starting point because I expect to lodge in that area. I do not, however, plan to rent a car, so I will be either ridesharing or riding along with fellow attendees and contributing for fuel expenses.
Your next step, if interested, is to indicate in comments that you expect to attend, and provide an e-mail address in, shall we say, non-scrapable format, like “jane/john dot doe at provider dot com.”