Summer Rerun: Metaphors, Interfaces, Memes, and Thinking

This rerun of an earlier post (slightly reworked) was inspired by a comment by MCS at this post:

We are now living in the first post-literate society where the masses will be directed by rumor. Memes will take the place of reasoned discussion.

Neal Stephenson wrote In the Beginning was the Command Line, a strange little book which would probably be classified under the subject heading “computers.”  While the book does deal with human interfaces to computer systems, its deeper subject is the impact of  media  and  metaphors  on thought processes and on work.

Stephenson contrasts the  explicit word-based interface  with the  graphical or sensorial interface. The first (which I’ll call the textual interface) can be found in a basic UNIX system or in an old-style PC DOS system or timesharing terminal. The second (the sensorial interface) can be found in Windows and Mac systems and in their respective application programs.

As a very different example of a sensorial interface, Stephenson uses something he saw at Disney Worlda hypothetical stone-by-stone reconstruction of a ruin in the jungles of India. It is supposed to have been built by a local rajah in the sixteenth century, but since fallen into disrepair.

The place looks more like what I have just described than any actual building you might find in India. All the stones in the broken walls are weathered as if monsoon rains had been trickling down them for centuries, the paint on the gorgeous murals is flaked and faded just so, and Bengal tigers loll among stumps of broken columns. Where modern repairs have been made to the ancient structure, they’ve been done, not as Disney’s engineers would do them, but as thrifty Indian janitors wouldwith hunks of bamboo and rust-spotted hunks of rebar.

In one place, you walk along a stone wall and view some panels of art that tell a story.

…a broad jagged crack runs across a panel or two, but the story is still readable: first, primordial chaos leads to a flourishing of many animal species. Next, we see the Tree of Life surrounded by diverse animals…an obvious allusion (or, in showbiz lingo, a tie-in) to the gigantic Tree of Life that dominates the center of Disney’s Animal Kingdom…But it’s rendered in historically correct style and could probably fool anyone who didn’t have a PhD in Indian art history.

The next panel shows a mustachioed H. sapiens chopping down the Tree of Life with a scimitar, and the animals fleeing every which way. The one after that shows the misguided human getting walloped by a tidal wave, part of a latter-day Deluge presumably brought on by his stupidity.

The final panel, then, portrays the Sapling of Life beginning to grow back, but now man has ditched the edged weapon and joined the other animals in standing around to adore and praise it.

Clearly, this exhibit communicates a specific worldview, and it strongly implies that this worldview is consistent with traditional Indian religion and culture. Most viewers will assume the connection without doing further research as to its correctness or lack thereof.

I’d observe that as a general matter, the sensorial interface is less open to challenge than the textual interface. It doesn’t arguedoesn’t present you with a chain of facts and logic that let you sit back and say, “Hey, wait a minuteI’m not so sure about that.” It just sucks you into its own point of view.

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Heat and the Movies

Hot weather encourages feelings of gratitude for the existence of air conditioning, the primary inventor of which (at least as far as a practical system goes) was Willis Carrier.  His original motivation was not the improvement of human comfort, but rather solving air quality problems affecting the operations of a printing company.  But A/C was quickly applied to the dehumidification and cooling of human was well as industrial environments.

Initially, systems were large and expensive and hence better-fitted to businesses and other environments serving a lot of people than to individual homes.  One of the first industries that adopted air conditioning was the motion-picture theater industry, starting with an installation at Sid Grauman’s Metropolitan Theater in 1922.

It makes sense to believe, and seems to be generally accepted, that the introduction of A/C had much to do with the great success of the movie industry…if the theater was one of the few places in town where you could be cool, then it would be nice to have enough new movies constantly coming out to justify going the the theater as often as possible.

The same phenomenon applied with department stores…starting with a Hudson’s in Detroit in 1926…though I would think A/C was not quite as impactful in that case as in the case of the movies.

BUT, with the introduction and constant improvement of home air conditioners, the process would have likely gone into reverse: if you can be cool at home, there is less incentive to “go to the movies” unless there is something showing that you really want to see. Similarly with retail..although until the introduction of the consumer Internet, you still needed to go to a store for most things.

It is pretty common that a technology that helps a particular industry at one point will, later and with further development of that industry, harm that industry.  Another example is the newspaper industry:  one of the great enablers of the growth of the newspaper industry was the telegraph (along with the high-speed printing press and the Linotype machine.)  But as digital communications (of which the telegraph was an early example) developed into data networks and ultimately the Internet, the ability to conveniently extend the information flow into the home was devastatingly harmful to that industry.

Returning to the air conditioner, another impact of this technology has been geographical: making areas that were previously not-so-desirable for reasons of climate much more generally inhabitable…as in the cases of the US south and southwest.

A/C is a significant consumer of energy in the form of electricity, and as it is more widely adopted in places such India, it will have a major impact on electricity consumption in those countries.

Thoughts?  Other industry examples?

The Compleat Spy Requires AI

China’s intelligence services appear to be using LinkedIn, with profile pictures generated artificially, for the recruitment of agents.

Chinese intrusion into US affairs has not generally gotten anywhere near the attention that Russian intrusion…real, attempted, or imagined…has gotten, but it needs more visibility.  See my related post So, Really Want to Talk About Foreign Intervention?

Telemigration

It has often been asserted that the US doesn’t need to worry overmuch about our position in Manufacturing, because Services are the future and that is where we will have the most competitive advantage.  And, indeed, the balance of trade in services is more favorable than that in the goods-producing industries: for 2018, exports of services totaled $821 billion, whereas imports of services were only $557 billion.

However, while imports of services are today small compared with imports of goods, which for 2018 were almost $2.7 trillion, it would be a mistake to conclude that services businesses and services jobs are immune to offshoring.  Indeed, for many types of services, offshoring/exporting is easier than the offshoring/importing of goods:  there are no transportation issues, and, in the case of imports to the US, there are no tariffs at all.

Telemigration…the term was introduced by Richard Baldwin in his book The Globotics Upheaval…is the ability to have remote workers doing things that previously would have required their physical presence.  Obviously, the ability to do this has been greatly enhanced by the availability of the Internet and other forms of high-bandwidth low-cost communications.  Today, medical images and legal documents are being reviewed in low-cost-of-labor countries.  Software is being developed for American companies in countries around the world.  Offshoring of clerical operations has been practiced by US firms for a couple of decades, and, of course, the offshoring of customer service is common.

Baldwin also argues that telemigration will be greatly enhanced by the availability of machine translation technology, especially Google Translate.  I think he may be overstating the case here–from what I’ve seen, the quality of GT translations is highly variable.  Not sure how well this approach would work in facilitating the interaction that is often required among team members to create something or solve a problem, and I am sure I wouldn’t want to trust it exclusively for something like, say, translating the functional specifications for a life-critical avionics system to be programmed by non-English speakers.

But there are a lot of English-speakers in the world, and a lot of activities in which fluency in a common language is not essential.

One area in which a lot of telemigration seems to be occurring is in software development and maintenance.  Here for example, is a company which acquires application software companies and offshores much of the ongoing work (which presumably includes incremental product enhancements as well as problem-fixing) to contract programmers: company’s chief recruiter asserts that  the current cloud wage for a C++ programmer is $15 an hour. As the Forbes article notes, that’s what Amazon pays its warehouse workers.  (Well, at least in the US–and $15/hour for a programmer in, say, India is surely worth a lot more than $15/hour in this country.)  What makes this story particularly interesting is that the founder/CEO of the company was noted, in his earlier incarnation in a different software business, for paying software people very well indeed and going to great lengths to recruit them.

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The Internet Rewards Crazy (Rerun)

(This is a reposting of posts from two and seven years ago. Unhappily, this post’s themes are more relevant than ever. The Internet seems to be changing human social relations, business, politics and civil society in significant ways not all of which are clear. Perhaps the nature of what is happening will be better understood with time.)

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Crazy, overconfident; the opposite of the judicious, scientific, skeptical temperament.

Extreme opinions.

Stubborn.

Bombastic.

The opposite of thoughtful.

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