It’s interesting to pick up a copy of a business magazine from 10 years ago or more and look at what was then hot and at the predictions that were being made–and how well they stood up with the passage of time.
Forbes ASAP (4/6/98) carried an article by George Gilder, in which he asserts that companies will increasingly compete by understanding that the customer’s time is a valuable resource–and making it possible to do business with them without wasting it.
The fact is that the entire economy is riddled with time-wasting routines and regimes that squander much of the time of the average customer. Suffice it to say that the concept of the customer’s life span as a crucially precious resource, indeed the most precious resource in the information economy, has not penetrated to many of the major business and governmental institutions in the United States, let alone overseas.
The message of the telecosm is that this era is over, as dead as slavery in 1865. These lingering attitudes in established busineses and government offer the largest opportunities for new companies and strategies in the information age.