Preference Cascade

(Sorry for the lack of posting – I am trying to finalize A Fifth of Luna City, and Lone Star Glory — the follow-up to Lone Star Sons, and the days are just all too short. Herewith a rant about certain recent developments in pop culture for your weekend edification.)

Just to make it clear, I do not think that the NFL, or the So-Cal based movie-TV-media production industry usually described by the simple designation of ‘Hollywood’ are going to wither up and disappear in a puff of smoke and a puddle of goo like the Wicked Witch when Dorothy threw a bucket of water on her. No, likely the first will be diminished to relative insignificance over the insistence of many players to ‘take a knee’ during the national anthem, after a long train of other actions which increasingly put the well-reimbursed celebrity athletes of the NFL at loggerheads with the audiences in Flyoverlandia who watched games from the stand, or on TV, purchased season tickets, merchandise and premium cable service with the big daddy sports channel, ESPN.

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Summer Rerun: Selling New Concepts can be Challenging

Via  Maggie’s Farm,  here’s a Bob Newhart skit from 1970. Bob plays the role of an 1890s-style venture capitalist, talking on the phone with inventor  Herman Hollerith, who is trying to explain the merits of punched card technology.

LINK

Related:  Father, Son & Co., the biography of long-time IBM CEO Thomas Watson Jr, is the best business autobiography I’ve read. I reviewed it  here.

History Weekend: Elsie the Cow and the Alamo

Elsie the Contented Cow was created in 1936 first as a cartoon corporate logo for the Borden food products line; a little brown Jersey cow with a daisy-chain necklace and a charming anthropomorphic smile. Three years later, a live cow was purchased from a dairy farm in Connecticut to demonstrate (along with several other likely heifers) the Borden Dairy Company-invented rotary milking parlor the dairy barn of the future! in the Borden exhibit at the 1939 World’s Fair. The live Elsie, originally named You’ll Do Lobelia (no, I did not make up this bit) came about because an overwhelming number of visitors to the exhibit kept asking which of the demo-cows was Elsie. Of the cows in the show, You’ll Do Lobelia was, the keeper and administrator of the dairy barn agreed the most charming and personable of the demonstration cows, especially for a generation of Americans who had moved on from a life of rural agriculture and likely never laid eyes on a real, live cow. So, Lobelia/Elsie was drafted into service for commercial interest (much as young American males were being drafted at about the same time for military service). Elsie, her assorted offspring, spouse (Elmer the Bull the corporate face of Elmer’s Glue) and her successors continued as the public face, as it were for the Borden Dairy Company, appearing in a movie, even and the Macy’s department store window, where she gave birth to one of her calves. Her countenance adorns the labels of Eagle Brand condensed milk to this day.

But what one might reasonably ask has Elsie the Cow have to do with the Alamo?

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Metaphors, Interfaces, and Thought Processes (rerun)

Writing in today’s WSJ, Peggy Noonan says: “This year I am seeing something, especially among the young of politics and journalism.  They have received most of what they know about political history through screens  They’re college graduates…they’re bright and ambitious, but they have seen the movie and not read the book….They learned through sensation, not through books, which demand something deeper from your brain.  Reading forces you to imagine, question, ponder, reflect…Watching a movie about the Cuban Missile Crisis shows you a drama.  Reading about it shows you a dilemma.”

The article reminded me of Neal Stephenson’s book and of this post, which I originally ran in late 2007.

My post today is inspired by  In the Beginning was the Command Line, by Neal Stephenson, a strange little book that will probably be found in the “computers” section of your local bookstore. While the book does deal with human interfaces to computer systems, its deeper subject is the impact of  media  and  metaphors  on thought processes and on work.

Stephenson contrasts the  explicit word-based interface  with the  graphical or sensorial interface. The first (which I’ll call the textual interface) can be found in a basic UNIX system or in an old-style PC DOS system or timesharing terminal. The second (the sensorial interface) can be found in Windows and Mac systems and in their respective application programs.

As a very different example of a sensorial interface, Stephenson uses something he saw at Disney Worlda hypothetical stone-by-stone reconstruction of a ruin in the jungles of India. It is supposed to have been built by a local rajah in the sixteenth century, but since fallen into disrepair.

The place looks more like what I have just described than any actual building you might find in India. All the stones in the broken walls are weathered as if monsoon rains had been trickling down them for centuries, the paint on the gorgeous murals is flaked and faded just so, and Bengal tigers loll among stumps of broken columns. Where modern repairs have been made to the ancient structure, they’ve been done, not as Disney’s engineers would do them, but as thrifty Indian janitors wouldwith hunks of bamboo and rust-spotted hunks of rebar.

In one place, you walk along a stone wall and view some panels of art that tell a story.

…a broad jagged crack runs across a panel or two, but the story is still readable: first, primordial chaos leads to a flourishing of many animal species. Next, we see the Tree of Life surrounded by diverse animals…an obvious allusion (or, in showbiz lingo, a tie-in) to the gigantic Tree of Life that dominates the center of Disney’s Animal Kingdom…But it’s rendered in historically correct style and could probably fool anyone who didn’t have a PhD in Indian art history.

The next panel shows a mustachioed H. sapiens chopping down the Tree of Life with a scimitar, and the animals fleeing every which way. The one after that shows the misguided human getting walloped by a tidal wave, part of a latter-day Deluge presumably brought on by his stupidity.

The final panel, then, portrays the Sapling of Life beginning to grow back, but now man has ditched the edged weapon and joined the other animals in standing around to adore and praise it.

Clearly, this exhibit communicates a specific worldview, and it strongly implies that this worldview is consistent with traditional Indian religion and culture. Most viewers will assume the connection without doing further research as to its correctness or lack thereof.

I’d observe that as a general matter, the sensorial interface is less open to challenge than the textual interface. It doesn’t arguedoesn’t present you with a chain of facts and logic that let you sit back and say, “Hey, wait a minuteI’m not so sure about that.” It just sucks you into its own point of view.

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Bill Whittle is Brilliant

If the GOP leadership have ten brain cells between them, Reince Priebus would be back in private practice and Bill Whittle would be chairperson of their party. But back in the real world, that might cut into the graft coming from Alphabet Street lobbyists. And that’s really why they’re there.

His insights on the importance of gaining a persuasive voice in the pop culture and reimaging and repackaging the classically liberal, libertarian message are incredibly important.