The Building Technology Heritage Library (BTHL) is primarily a collection of American and Canadian, pre-1964 architectural trade catalogs, house plan books and technical building guides. Trade catalogs are an important primary source to document past design and construction practices. These materials can aid in the preservation and conservation of older structures as well as other research goals.
The BTHL contains materials from various private and institutional collections. These materials are rarely available in most architectural and professional libraries. The first major architectural trade catalog collection is that of the Canadian Centre for Architecture, which encompasses more that 4,000 catalogs from the early 19th century through 1963. In addition to the architectural trade catalogs, the initial contributions include a large number of house plan catalogs, which will be of great interest to owners of older homes. The future growth of the Building Technology Heritage Library will also include contemporary materials on building conservation.
Archive for the 'Advertising' Category
For those who are interested – below the fold… Read the rest of this entry »
The Daughter Unit is, as I have mentioned before, the absolute queen of yard sales, thrift stores and estate sales. She views each possible venue as a rich hunting ground – and regularly emerges triumphantly flaunting a high-quality and originally expensive item bought for a relative pittance. She also has a soft spot for old books, especially the ones which look as if they have had better days. She says they appeal to her rather like a kind of abandoned pet, the elderly animal left behind when the owner dies.
Behold! The saddle bag! Read the rest of this entry »
There was a lot of discussion earlier this year and in a great many different writing and general interest venues regarding the success of indy writer Amanda Hocking – which, however you slice it, remains a self-published and e-book success story. Candidly, I think that we need another zombie-werewolf-vampire saga like Custer needed another Indian, but hey- that’s just me. Not my cuppa, but if it floats yer boat . . . To paraphrase the lyrics of a certain old pop song – I can barely run my own life, why the hell should I want to run yours? Yeah – Sunshine, go away and get those kids off my lawn!
Anyway – as an indy-POD-author, untrammeled by the shackles of the literary-industrial complex, I had to give the Ms. Hocking all kinds of mad respect, for writing savvy, plus marketing skills and the sheer neck to go out and just do it. 450,000 copies of nine books, each at a price of .99-2.99 and the author getting 30-70% in royalties . . . is . . . a . . . a lot of turnips.*
I’m an English major, dammit! But I appreciate the business aspects of it all.
A fascinating look at the electric car industry of the early 20th century and specifically the attempt to position these vehicles as particularly appropriate for women: Femininity and the Electric Car.
Lots of other interesting content on the web site on which this article appears, The Automobile in American Life and Society.
… unfortunate urban signage, below the fold. Almost as funny as the juxtaposition on Grand Avenue in Escondido that my daughter and I spotted about ten years ago: a sushi restaurant right next door to a tropical fish emporium…
Wandering around a soon-to-be-closed Borders bookstore, I run across a glossy magazine dedicated to the G8 summit in Deauville-France (May 2011). The above is a cell phone photo of the cover. I have no idea who publishes the magazine. There are ads inside for airlines, hotels, cars, public policy institutes and various international businesses and governmental agencies. The US Chamber of Commerce and Eurochambers/The Association of European Chambers of Commerce and Industry are two such examples. Turns out that some of the articles are pretty interesting.
The cover makes me laugh, though. It’s an illustration of various national leaders and their relative small size contrasts with the large conference table. Individual nations, suboordinate yourselves to the glory of the international collective of business and governmental interests!
Maybe I’m getting a tiny bit carried away here. I’ve always had an active imagination thanks to the reading of novels and, well, an inherently busy mind. Yoga, music, meditation, book reading: all of it calms me down. Modern urban – or semi-urban – life is filled with irritating sounds and sirens and sitting in traffic and noisy trains with vaguely scary looking passengers….
So I am going to miss browsing Borders, getting a coffee, and shaking my head at the variety of periodicals. A magazine for everyone and everything. A Special Forces magazine sits right up front along with Mother Jones, Foreign Policy and the Hudson Review. Wait a minute, shouldn’t that one be in the back row?
What do you suppose the existence of a G8 magazine says about our society? Nothing remotely reassuring, I imagine. If debt ceiling drama seems incomprehensible, it’s likely because a certain percentage (not all, to be fair) of our politicos spend considerable amounts of time skimming vapid briefs and dopey position papers while flipping through G8 Magazines as they jet between constituent meetings, summits, conferences and hearings. And that’s their body of knowledge on a given subject.
Posted by Lexington Green on 13th June 2011 (All posts by Lexington Green)
The stuff looks cool.
Here is a nice bumper sticker.
(I ordered one, and I will report on the service and quality.)
I look forward to other people working with this image, or variants including words, etc.
Disclaimer. Neither I nor the ChicagoBoyz blog get any money from any sale of Liberty Jane’s stuff. We are not partners or professionally associated in any way. I don’t know her and I never heard of her until she left her comments here.
Posted by Charles Cameron on 23rd May 2011 (All posts by Charles Cameron)
Jihadi movement participants, he [al-Awlaki] argues, should also use computers, CD-ROMs, and DVDs to circulate large quantities of jihadi information—in the form of books, essays, brochures, photographs, and videos—in a highly compressed fashion.
I know that in theory, it doesn’t surprise me too much — but visuals like these bring it home to me in a way that reading words never will:
Merchandise — CDs and DVDs, the coin of the info-realm.
BTW, that Brachman article, High-Tech Terror: Al-Qaeda’s Use of New Technology, will be familiar to some who read here, but is worth reading if you don’t already know it.
Every once in a while you hit a phrase that condenses an issue with such precise concision that it sticks in your mind and keeps your attention like a glass shard in your eye.
While the media are kvelling about “freedom” in Egypt (“protesters” having finally persuaded Mubarak it was high time to am-scray), it behooves us to take a deep breath and consider this: the Egyptians are not like us. The Egyptian concept of “freedom” is an Islamic–not a Western–one. They still hate Jews/Israelis like poison. And you’re talking about a country that is essentially a clitoris-free zone (9 out of 10 women in Egypt being the victims of Female Genital Mutilation).[emp added]
It’s hard to read “clitoris-free zone” without wincing and you should be wincing when contemplating that particular barbaric practice.
And he is correct that too many people forget that Egyptians do have a radically different culture and thus radically different political expectations than we do. A democracy they create will not make the same decisions that our democracy makes. For some reason, the people who scream the loudest about the virtues of multiculturalism seem the least able to grasp this idea.
Posted by Charles Cameron on 20th February 2011 (All posts by Charles Cameron)
[ by Charles Cameron — cross-posted from Zenpundit ]
It’s riveting to follow the tweets on protests in Bahrain, Egypt, Libya or Iran on Mibazaar in real-time to be sure — but mash that capability up with the one Shloky found and Zen just mentioned with video…
As Zen says, I mean, “automatic face-recognition and social media aggregation raises serious concerns about the potential dangers of living under a panopticon state”.
Two dots, two data-points, two apps connected.
Posted by Charles Cameron on 24th January 2011 (All posts by Charles Cameron)
[ cross-posted from Zenpundit ]
I am, admittedly, very interested in religion, and Christianity has been the mother-lode for me of the imagery, gestures and profound words that can move heart, soul, mind and imagination into a greater depth.
Advertising, on the other hand… well, let’s just say that the best of it plays on imagination, too, but it is generally more of an intrusion upon – via billboards on landscapes, via commercials in movies, or via irritating jingles and catch phrases that subvert my best attempts at quieting the mind – than an experience of the kind of depth that religion at its best can offer.
But if you are interested in religion, and click online in enough of the right places, advertising that has “religious” content will be targeted to you.
And so it is that I went online this morning to check out something about al-Awlaki on Islamic Awakening, an American jihadist forum, and found myself invited to consider, instead, wearing some “bold Christian clothing”.
This was while I was researching al-Awlaki, right? the Muslim jihadist preacher?
a site with its own curious graphics…
And looking closer at that logo, isn’t that some sort of triumphalist armored vehicle I see?
Well, never averse to a pretty girl, and noticing the one in the Bold Christian ad, I thought I’d taker a look at Bold Christian Clothing to find out what sort of fashion sense was popular among the younger Christian set just now, and found I could obtain t-shirts with such comforting images as these…
— this one’s symbolic of our relatively new century, I guess…
which I am praeternaturally fond of since my online moniker is hipbone, with its veiled reference to the Valley of the Dry Bones in that very same chapter 37 of Ezekiel…
and then there’s this masterfully supremacist rendering of a part of the Lord’s Prayer:
which I must admit isn’t the image of Thy Kingdom Come that springs to mind when I personally hope and pray for heaven on earth.
What exactly is it, you may ask? According to the manufacturer, it’s
The Lord’s Prayer — “Thy Kingdom Come” with an Angel holding the cross, Horses, skulls under the horses, and palm trees (with Shield and Pacific Oracle cross logo added)
It’s also “the softest, smoothest shirt we sell” … “made from combed cotton for your added comfort” and gives “a flattering and stylish fit to virtually any body type”.
I on the other hand think it looks more like a photoshopped variant of the Quadringa statue in London that celebrates Wellington’s victory over Napoleon at Waterloo:
In light of all this, I do believe I’ll just wear white – although even that could be misinterpreted, I guess.
Posted by Charles Cameron on 3rd January 2011 (All posts by Charles Cameron)
[ cross-posted from Zenpundit ]
Posted by Charles Cameron on 4th December 2010 (All posts by Charles Cameron)
A great many people will have seen (or designed) some variant of the “coexist” bumper-sticker / tee-shirt design:
What with a thousand flowers blooming, the importance of preserving memetic variations, peaceful coexistence and all, it’s only natural that some will have different takes on the matter —
— the first of these comes from the blog of a gun-toting political refugee from the People’s Progressive Republic of Massachusetts, while the second is a tee-shirt design by Matt Lussier, and you can get your tee-shirt here…
As for myself, I have fond memories of India, and was accordingly heartened to see this on an Indian Muslim site…
which is what set me thinking about “coexistence” graphics in the first place.
Did I ever tell you about the sign I saw over a shop in Delhi, advertising the sale of mythelated spirits?
I frequently feel just a tad mythelated myself.
I was doing some work in my basement when I came across the following, tucked away out of sight behind a girder.
It is an old grocery flyer from a nearby store. How old is it?
Okay, so it lists the prices from 1979. But how do those prices stack up against the cost of similar items that can be found on the shelves today?
Read the rest of this entry »
-I noticed that the ad for “Alteril” sleep aid ran immediately after the one for “5 Hour Energy”. There may be a message here.
-Dear poet.com: We do not owe you our hard-earned “American dollars”, you sanctimonious subsidy whores. Drop your sense of entitlement and make your product competitive if you want us to buy it. Why should American taxpayers pay off a bunch of lazy rent-seekers, driving up grain prices and making life harder for poor people everywhere, when we can buy our BTUs in petroleum form more cheaply. What do you have against people in Dubai, anyway? Unlike you they don’t get the US Congress to pick our pockets. And their hard-working ethos fits American values a lot better than does your sleazy whining PR attempt to guilt us into buying your overpriced fuel.
-Dear Land Rover: Your car looks like the fucking box it came in. Do you think we’re going to buy it just because you run ads with rock music every ten minutes on CNBC?
-The women in the Yoshi Blade ad are really annoying, especially the big blond chick with the onion. Maybe I shouldn’t say “annoying”, I should say “empowered”.
-Where are Carlton Sheets and Don Lapre when you need them? Today’s get-rich-quick infomercials just aren’t what they used to be, though Jeff Paul comes close.
-Dear Comcast: If you invested 10% as much in improving your service as you do in slick commercials to lure new customers you might not need the slick commercials. Everyone knows your service is awful. By running these endless TV ads you are really rubbing it in to your current customers. Great, you can simplify my bill as compared to AT&T. Do you think I care about that, given my certain knowledge that switching to your service would guarantee me repeated frustrating phone conversations with incompetent tech people to fix problems your own system caused? Idiots.
“Small Wars Journal has kicked off our first fundraising campaign.”
So to better serve you, the small wars community of interest, we are in the unpleasant but necessary position of coming to you, hat in hand, in an NPR-like scenario. We are counting on your contributions, coupled with support from grants and foundations, collateral income (advertising and referrals), and volunteer contributions of effort and content, to help us do more of what you seem to value and want us to do.
I learn a lot from the SWJ community and the folks that gather in the comments section. Sort of like the Chicago Boyz community and comments section. Hmm – thanks, CBer’s!
Unintentional self-parody from the NYT:
Check out the viewer comments on YouTube.
This ad has been running on CNBC for months. Is it brilliant or what?
Posted by Ginny on 22nd January 2010 (All posts by Ginny)
The left seems to think the right is going to be shocked by – what – music videos?
Beck unhinges pretty easily (and yes, for those of us whose family owe their lives to Indian doctors, some rants are offensive). But he’s a hell of a lot more shocked at Bill Ayers. His “unhingement” still retains more balance than the left’s. What’s creepier – posing nude at 22 or acting as Edwards has at. . . , starring in a video (admittedly a bit irritating in that boring 80’s way) in your youth or being Teddy Kennedy in your old age.
Whatever may or may not be true of the Palins and Browns, they appear to have engaged life with zest; one of the balancing acts of their youths – and probably of their lives – have been economic. Perhaps their fiscal care was learned balancing ambition and tuition. The left’s desire to make loans seductive & college a “right”, to featherbed administration and tenured jobs while increasing the load on grad students and adjuncts has had detrimental effects on cost as well substance. Many an academic is critical of Benjamin Franklin, perhaps because he understood debt undercuts integrity, that “it’s hard for an empty bag to stand upright.”
Perhaps such choices came because it’s a kick to pose nude, to see different colleges when a world tour is not easily financed. I like that – some risk taking reflects energy and engagement, they live with it and learn from it. But, most of all, I’d rather people made choices that resulted in videos than a mountain of debt. The left, of course, would rather put those students who don’t buy the books – or read them – at the back of my class, whining they can’t drop because they might lose their student loans. These are students often neither stupid nor consciously dishonest; they are, however, passive and misdirected. They do not value learning but rather the “college experience,” have no imagination to see another path, and, well, have no clue about themselves, education, debt, the world. As they wander through life, they may never get that clue. And this won’t help. Plus, don’t get me started on the theory that “at risk” kids in high school should start taking college-level classes in high school – subsidized by the government of course.
Posted today in Freeorder News
Sharyl Attkisson, CBS, investigates and reports the fraud of swine flu hype and hysteria. This kind of journalism is at the foundation of a free society. When you listen to, or read this, please remember that the President of the United States declared a National Emergency based on things that were not true. Sharyl, thank you. You are a real journalist, and I hope you will inspire others to pick up the old torch. And thank you Dr. Joseph Mercola for your interview with Attkisson and for posting it for our illumination.
Director James Cameron, of Titanic and Aliens fame, has been working away for the last decade developing new technology for a film called Avatar, to be released in mid-December. It will combine digital extrapolations of humans and filmed actors in a 3D projection format. Talk is that it’ll cost $500 million dollars by the time that marketing costs are factored in. News that Rupert Murdoch was “excited and moved” by a sneak peek doesn’t necessarily bode well for adults looking for something more than vision quest fodder for teenage boys.
Trailers have been appearing with increasing regularity as the release date approaches. The latest here on Youtube has an appropriately exotic and violent set of clips to whet interest. For the first time, however, it telegraphs enough of the plot to actually reduce my desire to see the movie.
Let me reach for my psychic hat and do my own “spoiling” after having read little, and seen less, of the promotion for this movie.
Read the rest of this entry »
One of my academic advisors used to say that any argument without numbers is a religious one. And we all know how productive they are.
Being a numbers jock and P-Chemist, that statement resonated with me. It still does.
But then I went into business, and for a while my job involved the quantitative prediction of consumer behavior. Entering into the social sciences like that, where there is no ideological bias, just a financial incentive to get the model right, was good for me. It trained me to look at the instrument that was used to derive the numbers. To ask if the questioner was asking the right questions.
So my brain perked up when I saw this article on the decline of newspapers:
Big whoop. After several statistical triple back-flips, we now know that 96 percent of newspaper reading is done in the printed product. That’s like talking about modern transportation by pointing out that 96 percent of buggy drivers use buggy whips. Hello? We switched to cars 100 years ago.
Writing on the Nieman Journalism Lab Web site, Martin Langveld made some valid statistical conclusions about newspaper readership. The problem is that he was asking the wrong questions. It isn’t about newspapers; it’s about news.
My son is watching TV and he sees an add in Microsoft’s new marketing campaign. Their slogan?
Windows: Life Without Walls
My son quipped, “If you don’t have any walls, why do you need windows?”
It’s the kind of joke that writes itself. Did no one at Microsoft or their ad agency think of this pun or the impression it creates? Seems to me like an unforced error.
“The cat, having sat upon a hot stove lid, will not sit upon a hot stove lid again. But he won’t sit upon a cold stove lid, either.” – Mark Twain
Of all the words he’s written on the subject, the most important quote is this one:
When information arrives, how many folks ask themselves: How was this information acquired? Is it complete? Is it accurate? Is it biased. Is it relevant? Is there enough detail? Do I accept it because it reinforces what I think I know, or do I reject it for the same reason? How can I verify it? How can I test it? If I can’t test and verify the information, do I accept it anyway? If so, why?
Those who fail to ask themselves such questions place themselves and those who depend on them, at a significant disadvantage – they will always be at the mercy of those who can observe the universe critically, adjust their worldview appropriately, decide and act.
I have an affinity for that type of inquiry because I am an accredited professional in information warfare – I hold an MBA with a subspecialty in marketing. Some segment of society wages information warfare on the individual practically every day of his or her life. And the individual wages it right back.
Read the rest of this entry »