Another horrific gaffe in retail marketing – one which falls into the category of “grotesquely bad retail marketing decisions which will become a cautionary lesson in future marketing textbooks.” This spectacular gaffe involves a retailer of fashion-trendy and very colorful women’s athletic clothing, Fabletics – a company which started online in 2013 offering a subscription plan – somewhat controversial since the subscription charges were not always transparent, and branched out into brick and mortar locations. One of the founders is Kate Hudson, daughter of Goldie Hawn, so there probably has been some advantages to a celebrity connection; easy to get that one-on-one with Oprah Winfrey, I presume. The company appears to this point to have been pretty savvy in a competitive field, marketing-wise, so all props to them. I’m not a customer of theirs in any case; the gym and the jogging track are not places where I go to show off my fashion sense. I’m old-school in that I prefer to work out in grey sweatpants and a baggy tee shirt.
Advertising
Oh, FFS!
As if it wasn’t enough for the joyless, bitter scolds among the wokerati to have an absolute tizzy over the head of Goya Foods being civil and respectful of the office of the President of the US, another provider of excellent and relatively inexpensive foodstuffs is in their cross-hairs. Unlike the president of Goya Foods who basically told them to pound sand – and is now enjoying the economic benefits of having defied the wokerati – the management of Trader Joe’s is beating a sniveling and apologetic retreat, and promising to redo their policy of labeling their various ethnic food items with a suitably ethnic variation on ‘Trader Something-or-Other’. This was a bit of light-hearted bit of humor on their part, playing with naming stereotypes, but good lord, the grim and determined wokerati cannot abide any humor at all and so the whole concept must go. The Daughter Unit tells me, and the above link conforms, that the whole thing started as a petition by high school students, which doesn’t surprise me in the least. I suspect the responsible students are the earnest and censorious sorts, desperately trying to out-woke each other.
Frankly, the whole ‘Trader Joe’s’ South Sea Island – Tropical Paradise motif always struck me as a last gasp of the 1950s ‘Tiki Culture’ and about the only one which didn’t involve a bar decorated with fishing nets and dried starfish, and fru-fru drinks with little umbrellas in them. Trader Joe’s various products are high quality, reasonably priced, and the social-consciousness is laid on with a light hand, in pleasant contrast with the mountain of ostentatious correctitude and high prices offered at Whole Foods. There is a reason the latter is derisively known as “Whole Paycheck.” I can only think it’s only a matter of time before the social justice warriors go after Trader Joe’s for that bit of cultural appropriation as well.
At least the providers of groceries are not having as rotten a year due to the Chinese Commie Crud as Hollywood is. Theaters shut down, premieres cancelled, top-flight releases like Greyhound, with Tom Hanks and based on C.S. Foresters’ war novel The Good Shepherd diverted to release on streaming video, the fall-out from “Me Too” and Harvey Weinstein’s wholesale-level practice of the casting couch, the apparent urge among our producers of entertainment to whore after foreign audiences, and now looking to curry favor with the hot new trend of ‘anyone but white heterosexuals in front of the camera and behind it as well as behind it in any capacity’ … well, Establishment Hollywood has earned the foul reputation they richly deserve. Those of us in flyover country are watching old movies on DVD (from our own libraries, let it be known) or on streaming video, watching foreign films or series – practically anything other than grim parables and lectures by the wokerati.
Comment as you wish: what are you going to watch, now? The Daughter Unit and I are watching episodes of Are You Being Served? Which has the side benefit of being gloriously politically incorrect, and not featuring any masks or six-foot apart social distancing. (The Daughter Unit and I temped for a few months at an upscale department store over the holiday season some years ago. We consider ‘Served’ as nearly a documentary on retail sales at a certain level.)
Creating a Mass Audience
Today marks the 99th anniversary of the first radio broadcast heard by a very large number of people: the Dempsey vs Carpentier boxing match. (Although a Carpentier was French, he had quite a following in the United States, owing to his distinguished record as a pilot in the First World War.)
Boxing promoter Tex Ricard had the idea that radio broadcasting might be a good way to increase the popularity of prizefighting…there had previously been some broadcasts of fights in local areas with limited audiences, but what was envisaged for this broadcast was a much larger audience over a much wider area. David Sarnoff of RCA, a strong advocate for the development of a broadcasting industry, was evidently a driving force behind this approach. A dedicated phone line from ringside to a transmitter in Hoboken was established, and radio amateurs throughout the Middle Atlantic states were encouraged to set up their receivers in bars, auditoriums, etc, for the benefit of those people (most of the population) who did not have their own radio receivers. The radio audience was estimated at 300,000 people.
The broadcast was not national in scope, owing to the limitations of the AM radio band, but it was a significant milestone in the the delocalization of information. Very soon, network broadcasting, enabled by long-distance dedicated phone links, would make possible programs with truly national audiences. The delocalization trend has continued, with television, intercontinental links via satellite and undersea cable, and the Internet, and has been a powerful driver of social, economic, and political changes.
I’m Tired…
I’m tired,
Tired of playing the game
Ain’t it a crying shame
I’m so tired…
Oops, there I go, channeling Lili Van Shtüpp, the Teutonic Titwillow from the movie Blazing Saddles – which cinematic offering must be about the last time we were allowed to meditate on matters racial in a mainstream entertainment offering with wit, good humor and malice towards none. Sad to say, that movie could not have been made in the last ten years, and certainly not this week. The social media meltdown would achieve nuclear levels even before production began, and by premier time would sink through the mantle of Earth to the burning core of it’s molten center, which I wouldn’t mind observing from a safe distance. Because I am tired.
Tired of a lot of things, so tired that I have gone beyond being polite and considerate of others’ feelings. Of what am I tired? Oh, liebling, let me begin the list …
Meme Wars
Michael Bloomberg is apparently spending a bunch of money on the development and deployment of memes.
A meme could, potentially, neatly encapsulate and summarize a real, meaningful argument. Or it could have the appearance of offering a conclusive argument when no such argument has actually been made. Or it could be so ridiculous that it has no effect–or an opposite effect from that intended–on its target audience.
William “Boss” Tweed was very upset by the cartoon of Thomas Nast, because, as he famously said: “I don’t care a straw for your newspaper articles; my constituents don’t know how to read, but they can’t help seeing them damned pictures.” Perhaps in our own era, there are plenty of people who do know how to read–who may well be college graduates–but whose attention spans are so limited, and who have so little exposure to logical discussion, that memes are the most effective way to reach them.
Discussion question: What memes have you seen that (a) effectively make a valid argument, (b) look like they are making an effective argument, but are actually doing no such thing, or (c) are so silly that they could convince basically nobody at all?