Creating a Mass Audience

Today marks the 99th anniversary of the first radio broadcast heard by a very large number of people:  the Dempsey vs Carpentier boxing match.  (Although a Carpentier was French, he had quite a following in the United States, owing to his distinguished record as a pilot in the First World War.)

Boxing promoter Tex Ricard had the idea that radio broadcasting might be a good way to increase the popularity of prizefighting…there had previously been some broadcasts of fights in local areas with limited audiences, but what was envisaged for this broadcast was a much larger audience over a much wider area.  David Sarnoff of RCA, a strong advocate for the development of a broadcasting industry, was evidently a driving force behind this approach.  A dedicated phone line from ringside to a transmitter in Hoboken was established, and radio amateurs throughout the Middle Atlantic states were encouraged to set up their receivers in bars, auditoriums, etc, for the benefit of those people (most of the population) who did not have their own radio receivers.  The radio audience was estimated at 300,000 people.

The broadcast was not national in scope, owing to the limitations of the AM radio band, but it was a significant milestone in the the delocalization of information.  Very soon, network broadcasting, enabled by long-distance dedicated phone links, would make possible programs with truly national audiences.  The delocalization trend has continued, with television, intercontinental links via satellite and undersea cable, and the Internet, and has been a powerful driver of social, economic, and political changes.

 

I’m Tired…

I’m tired,
Tired of playing the game
Ain’t it a crying shame
I’m so tired…

Oops, there I go, channeling Lili Van Shtüpp, the Teutonic Titwillow from the movie Blazing Saddles which cinematic offering must be about the last time we were allowed to meditate on matters racial in a mainstream entertainment offering with wit, good humor and malice towards none. Sad to say, that movie could not have been made in the last ten years, and certainly not this week. The social media meltdown would achieve nuclear levels even before production began, and by premier time would sink through the mantle of Earth to the burning core of it’s molten center, which I wouldn’t mind observing from a safe distance. Because I am tired.
Tired of a lot of things, so tired that I have gone beyond being polite and considerate of others’ feelings. Of what am I tired? Oh, liebling, let me begin the list …

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Meme Wars

Michael Bloomberg is apparently spending a bunch of money on the development and deployment of memes.

A meme could, potentially, neatly encapsulate and summarize a real, meaningful argument.   Or it could have the appearance of offering a conclusive argument when no such argument has actually been made.   Or it could be so ridiculous that it has no effect–or an opposite effect from that intended–on its target audience.

William “Boss” Tweed was very upset by the cartoon of Thomas Nast, because, as he famously said:   “I don’t care a straw for your newspaper articles; my constituents don’t know how to read, but they can’t help seeing them damned pictures.”   Perhaps in our own era, there are plenty of people who do know how to read–who may well be college graduates–but whose attention spans are so limited, and who have so little exposure to logical discussion, that memes are the most effective way to reach them.

Discussion question:   What memes have you seen that (a) effectively make a valid argument, (b) look like they are making an effective argument, but are actually doing no such thing, or (c) are so silly that they could convince basically nobody at all?