Catalist, “The 480,” and The Real 480

There has been much discussion recently of Catalist, a database system being used by the Democratic Party to optimally target their electioneering efforts…see Jonathan’s post here.  I’m reminded of Eugene Burdick’s 1964 novel, The 480.   The book’s premise is that a group within the Republican party acquires the services of a computing company called  Simulation Enterprises, intending to apply the latest technology and social sciences research in order to get their candidate elected.  These party insiders have been inspired by the earlier work of the 1960 Kennedy campaign with a company called Simulmatics.

Simulmatics was a real company.  It was founded by MIT professor Ithiel de Sola Pool, a pioneer in the application of computer technology to social science research. Data from 130,000 interviews was categorized into 480 demographic groups, and an IBM 704 computer was used to process this data and predict the likely effects of various alternative political tactics.  One question the company was asked to address by the 1960 Democratic campaign, in the person of Robert F Kennedy, was:  How best to deal with religion?  There was considerable concern among some parts of the electorate about the prospect of choosing a Catholic as President.  Would the JFK campaign do better by minimizing attention to this issue, or would they do better by addressing it directly and condemning as bigots those who would let Kennedy’s faith affect their vote?

Simulmatics concluded that “Kennedy today has lost the bulk of the votes he would lose if the election campaign were to be embittered by the issue of anti-Catholicism.  The simulation shows that there has already been a serious defection from Kennedy by Protestant voters. Under these circumstances, it makes no sense to brush the religious issue under the rug.  Kennedy has already suffered the disadvantages of the issue even though it is not embittered now–and without receiving compensating advantages inherent in it.”  Quantitatively, the study predicted that Kennedy’s direct addressing of the religion issue would move eleven states, totaling 122 electoral votes, away from the Kennedy camp–but would pull six states, worth 132 electoral votes, into the Democratic column.

It is not clear how much this study influenced actual campaign decision-making…but less than three weeks after RFK received the Simulmatics report, JFK talked about faith before a gathering of ministers in Houston.  “I believe in an America where religious intolerance will someday end,”  Kennedy said,  “where there is no Catholic vote, no anti-Catholic vote, no bloc voting of any kind.” (Burdick’s novel also suggests that the Kennedy campaign used Simulmatics to assess the effects of a more-forthright posture on civil rights by the campaign, and furthermore to analyze Kennedy’s optimal personality projection during the debates–I don’t know if these assertions are historically correct, but the religion analysis clearly was indeed performed.)

Considerable excitement was generated when, after the election, the Simulmatics project became publicly known.  A Harper’s Magazine article referred to to the Simulmatics computer as “the people machine,” and quoted Dr Harold Lasswell of Yale as saying, “This is the A-bomb of the social sciences.  The breakthrough here is comparable to what happened at Stagg Field.”  But Pierre Salinger, speaking for the Kennedy campaign, asserted that “We did not use the machine.”  (Salinger’s statement is called out as a lie in the recent book,  The Victory Lab: The Secret Science of Winning Campaigns.)

In Burdick’s novel, the prospective Republican candidate is John Thatch, head of an international engineering and construction company.  Thatch has achieved popular renown after courageously defusing a confrontation between Indians and Pakistanis over a bridge his company was building, thereby averting a probable war.  Something about Thatch’s personality has struck the public imagination, and–despite his lack of political experience–he looks to be an attractive candidate.  But initially, the Republicans see little hope of defeating the incumbent Kennedy–“the incumbent is surrounded by over four years of honorific words and rituals,” a psychologist explains.  “He seems as though he ought to be President.  He assumes the mantle.”  This outlook is deeply disturbing to a Republican senior statesman named Bookbinder, who strongly believes that defacto 8-year terms are bad for the country…but if it is true that Kennedy is unbeatable, then the best the Republicans can hope to do is lose as well as possible.  Things change when Kennedy is assassinated and the election becomes a real contest.

Bookbinder and Levi, another Republican senior statesman, are introduced to Simulation Enterprises by a young lawyer named Madison (Mad) Curver and his psychologist associate (quoted above), a woman named Dr Devlin.  Mad and Dr Devlin explain that what Sim Enterprises does is different from the work done by garden-variety pollsters like the one they have just met, Dr Cotter:

“The pollster taps only a small fragment of the subject’s mind, attention, background, family influence, and habits.  The Simulations thing, just because it can consider thousands of elements influencing the subject, even things he may not know himself, gets much better results.”

“And one further thing, Book,” Mad said.  “Simulations Enterprises can predict what people will do in a situation which they have never heard of before.  That was the whole point of the UN in the Midwest example.  No one has gone out there and asked them to vote on whether we should get out of the UN, but Dev outlined a procedure by which you can predict how they will react…if they ever do have to vote on it.

Again Bookbinder had the sharp sense of unreality.  Unreal people were being asked invented questions and a result came out on green, white-lined paper…and when you got around to the real people six months later with the real question they would act the way the computer had said they would.

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Money, Politics, Media, and Academia

Much discussion lately about money and politics—about contributions in-kind, not so much.

As is well-known, the mass media in general slants Left.  Importantly, this is not only the case with explicit news and opinion shows (viz Bob Simon’s 60 Minutes smear against Israel), but also more indirectly, in the case of messages–subtle or otherwise–contained in fictional TV programs and films.  To take one example out of many, HBO managed to work a slam against Republicans in general, and Ted Cruz in particular, into a vampire movie. And, of course, many prominent newspapers transmit left-aligned messages in virtually all sections of the paper, from the front page through the Style section.

It would be difficult to put a financial value on the in-kind contributions being made by the media to the Democratic Party and the Left in general, but surely to purchase equivalent coverage at commercial ad rates would run into the multiple billions of dollars, probably the tens of billions.  Additional in-kind contributions to the cause on the Left are being made by many academics, who choose to use their taxpayer-and-tuition-provided salaries and classrooms for political preaching or at least subtle brand-promotion activities.

Placing tight restrictions on explicit political contributions would have the effect of further increasing the power–greatly further increasing the power–of those institutions which are in a position to directly conduct political speech….those who own a microphone instead of having to pay for access to one.

See this piece on restricting speech to the political class, with excerpt from Ace:

It occurs to me that the Left is attempting to create a system wherein there are two different classes of citizenship, one fully possessed of its right to speak and act politically, the other whose rights in this regard are sharply curtailed. . . .
The Left, were it to have its way, would forbid anyone who is not primarily in the business of politics (or working for the government or university) from exercising their full political rights.    If you work in any other industry, your rights are substantially reduced. . . .The only people who would be permitted to speak on political issues, or at in accordance with their social/cultural/religious/political principles, would be the  Political Class Itself, which is of course largely “progressive.”

See also the divine right of the US media…note especially this statement by someone who works for the New York Times:

The government really needs to get its message out to the American people, and it knows that the best way to do that is by using the American news media,” said Shanker. “The relationship between the government and the media is like a marriage; it is a dysfunctional marriage to be sure, but we stay together for the kids.”

How do you feel about being considered as a child under the parental authority of media-company employees and government officials such as Obama’s State Department spokesidiot Jen Psaki?  Want to see these people effectively given more even more power than they already have?

Archive: An Acute Shortage of Care

(It’s been a rough and work-filled weekend from me, as regards providing good bloggy ice cream. I am wrapping up a couple of finished projects for Watercress clients, prepping for three more – from repeat clients no less, so they are entitled to an extra ration of care) and hand-holding a poet, coming down to getting her first book launched. I tell you, I am in two minds about publishing poets after this; a temperamental and high-maintenance variety of author … anyway, this rant dates from 2006, and was one of my more biting ones, written at the time of the last Israeli-Palestine conflict, or possibly the one before that. Yeah, I took sides. This explains how and why that came about.)

So, one of NPR’s news shows had another story, banging on (yet again) about the plight of the poor, pitiful, persecuted Palestinians, now that the money tap looks to be severely constricted; no money, no jobs, no mama no papa no Uncle Sam, yadda, yadda yadda. (It’s sort of like an insistent parent insisting that a stubborn child eat a helping of fried liver and onions, with a lovely side helping of filboid studge. You will feel sorry for these people, the international press, a certain segment of the intellectual and political elite insist— you must! You simply must! It’s good for you!) I briefly felt a pang, but upon brief consideration, I wrote it off to the effect of the green salsa on a breakfast taco from a divey little place along the Austin Highway. (Lovely tacos, by the way, and the green salsa is nuclear fission in a plastic cup. Name of Divey Little Place available upon request, but really, you can’t miss it. It’s painted two shades of orange, with navy blue trim.)

It may have been a pang of regret, barely perceptible, for the nice, sympathetic person I used to be. I used to feel sorry for the Palestinians, in a distant sort of way, the same way I feel about the Tibetans, and the Armenians, and the Kurds, and the Chechens (well, once upon a time, say before the Beslan school atrocity) and the poor starving Biafrans and Somalis, and whoever the international press was holding the current pity party for. Really, I used to be a nice person. I really did feel kindly, and well-disposed to those parties, and I wished them well, since all of them (and more) being victims of historical misfortune.

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History Friday – Plaza Mayor

San Fernando Cathedral and the Plaza Today
That is what they were called in towns and cities in Spain the main plaza or town square, which served as the center of civic life, around which were ranged the important civic buildings, the biggest church; this the regular market place, the assembly area for every kind of public spectacle imaginable over the centuries. Every plaza mayor in every Spanish town is alike and yet different; different in size and shape, and in the confirmation of the buildings around it. Some are bare and paved in cobbles, and some have trees and gardens in them now.

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