What is the Purpose of Holding & Expressing Political Beliefs?

The late Clay Christensen, IMO one of the relatively few business academics whose books/articles contain ideas that are genuinely thought-provoking and useful, discussed the ‘job’ for which a product is ‘hired.’   An example: milkshakes, sold by a restaurant chain which wished to increase its sales of that product line.

The chain’s marketers segmented its customers along a variety of psychobehavioral dimensions in order to define a profile of the customer most likely to buy milkshakes. In other words, it first structured its market by product–milkshakes–and then segmented it by the characteristics of existing milkshake customers….both attribute-based categorization schemes. It then assembled panels of people with these attributes, and explored whether making the shakes thinker, chocolatier, cheaper, or chunkier would satisfy them better.

Marketing 101 stuff. But it didn’t yield much in the way of results.

A new set of researchers came in with a different approach–to understand what customers were trying to get done for themselves when they “hired” a milkshake. They spent an 18-hour day in a restaurant and recorded when the shakes were bought, whether the customer was alone or with a group, whether he consumed it on the premises or drove off, etc. Surprisingly, most of the milkshakes were being bought in the early morning. After analyzing the data, the researchers returned and interviewed the customers. Evidently, these were people who faced a long, boring commute and wanted something to eat/drink on the way. Milkshakes were superior to alternatives because they didn’t get crumbs all over (like bagels) or get the steering wheel greasy (like a sausage & egg sandwich.)

The most important thing is that the same customers, at different times of the day, would buy milkshakes in other circumstances/contexts…and the desirable product attributes would be different. For example, they might come with their kids after school. And whereas the same person in his role as a commuter might want something that is relatively slow to drink (thick shake, large container), when he reappears in his role as a parent he might want something that goes down relatively fast (less viscous shake, smaller container, maybe even a larger straw.) What matters is not just who the customer is, but what he is trying to do.

OK, the idea of milkshakes for breakfast is not something I find appealing, but then I don’t need to combine breakfast with driving.   Some people do.   More importantly, Christensen’s insight generalizes beyond the milkshake field, and I’ve wondered what applicability it might have to politics.

So, why do people have political opinions?   What ‘job’ are they hiring the opinion to do?

Is the opinion based on their analysis of which policies/politicians will benefit them, and/or benefit people they care about?

Is it based on their impression of which opinions they had better express, if they want to keep their jobs–friends–boyfriends–girlfriends–spouses?

Is it the ‘job’ of the opinion to make them feel better about themselves?   Is it to get virtual revenge against people in their past–parents, employers, Mean Girls, school buillies?

Is it based on a desire to avoid cognitive dissonance by not contradicting views that they have held previously?

What other reasons do political opinions get ‘hired’ for?…bearing in mind that several factors may influence the hiring of a particular opinion…and what are the implications of this angle on things for practical political marketing?   (if any)

(Christensen story is from his book The Innovator’s Solution, co-authored with Michael Raynor)

What is the Purpose of a Senator

Dr. Oz is a bit weird, and I’m bothered by his apparent mixed loyalties.   Still, I’m pulling for him.    I assume a good heart surgeon learns, processes, acts.   And apparently he did very well.    Secondly, I only watched one of his shows but he listened closely to his guest (with a certain modesty, as in his response to Oprah).   I like patents – we need people who   analyze, define, and solve problems.   We are less sure of what he will be than we are of more conventional candidates.   Still, a life time of work done well make it less of a gamble.

Then there’s Fetterman – with remarkably few accomplishments, he would fight crime and increase energy with flailing, contradictory slogans.   His party praised his “performances”.   But senators reason, and it is the reasoning before the vote, the give and take with opponents, that defines a Senator’s value.    A Senator is, after all,   joining one of the great, if not the greatest, of deliberative bodies.   Some, we hear in their ads, still see that role.   But is that even a majority?   And how much do the parties differ?

His party wanted to own his vote.   Their job is to elect sufficient pawns to give a majority.   Then, they give up the power of their vote to the leaders who give up theirs to the swamp, leading to a populace more and more restless and less and less able to fight free of the octopus.   And so it matters little that Fetterman can not deliberate.   In his stabs at making an argument for his candidacy, he says he’ll be the 51st vote.   Of course.    Not as a representative of Pennsylvanians.   That vote and not that voice is what made him worth millions.    And so he is elected by the party, not the people.

We can’t possibly know what Oz will be like as senator; however, we all know what Fetterman will be.

And is his role as cipher all that different from Biden’s?   Or even the without-the-excuse of a stroke or senility, Kamala Harris?   How much applies to other members of Congress, some even more visibly impaired (Diane Feinstein, for instance).

Halloween

From the hag and hungry goblin
That into rags would rend ye
And the spirits that stand
By the naked man
In the Book of Moons, defend ye!

That of your five sound sense
You never be forsaken
Nor wander from
Yourself with Tom
Abroad to beg your bacon

The moon’s my constant mistress
And the lonely owl my marrow
The flaming drake
And the night-crow make
Me music to my sorrow

I know more than Apollo
For oft, when he lies sleeping
I see the stars
At mortal wars
And the rounded welkin weeping

With a host of furious fancies
Whereof I am commander
With a burning spear
And a horse of air
To the wilderness I wander

By a knight of ghosts and shadows
I summoned am to tourney
Ten leagues beyond
The wide world’s end
Methinks it is no journey

(Not specifically a Halloween poem, but it certainly sets the mood, doesn’t it? This is Tom O’Bedlam’s Song, dating from sometime around 1600. There are lots more verses, and many different versions.)

This is Interesting

UpSmith is a startup focused on solving the shortage of skilled workers, as seen by employers, by addressing the problems of skill development and career mobility, as seen by employees.   As part of this effort, UpSmith wants to work on improving the image of skilled-trades jobs.

Can make an important contribution if it succeeds.

Trafalgar, 1805, and the USA, 2022

Trafalgar Day was marked last week, and I remembered again the essay written in 1797 by a Spanish naval official, Don Domingo Perez de Grandallana, on the question:   “Why do we keep losing to the British, and what can we do about it?”

An Englishman enters a naval action with the firm conviction that his duty is to hurt his enemies and help his friends and allies without looking out for directions in the midst of the fight; and while he thus clears his mind of all subsidiary distractions, he rests in confidence on the certainty that his comrades, actuated by the same principles as himself, will be bound by the sacred and priceless principle of mutual support.

Accordingly, both he and his fellows fix their minds on acting with zeal and judgement upon the spur of the moment, and with the certainty that they will not be deserted. Experience shows, on the contrary, that a Frenchman or a Spaniard, working under a system which leans to formality and strict order being maintained in battle, has no feeling for mutual support, and goes into battle with hesitation, preoccupied with the anxiety of seeing or hearing the commander-in-chief’s signals for such and such manoeures…

Thus they can never make up their minds to seize any favourable opportunity that may present itself. They are fettered by the strict rule to keep station which is enforced upon then in both navies, and the usual result is that in one place ten of their ships may be firing on four, while in another four of their comrades may be receiving the fire of ten of the enemy. Worst of all they are denied the confidence inspired by mutual support, which is as surely maintained by the English as it is neglected by us, who will not learn from them.

Imagine Don Grandallana’s feelings when, eight years later, he read the reports of the Spanish naval catastrophe at Trafalgar.   He had accurately diagnosed the key problems of his side, but had been unable to bring about the sweeping changes necessary to address them.

There are uncomfortable parallel in America today to the polities and mindset that Grandallana observed in his headed-for-defeat Spain.

Over at Ricochet, the physician who posts as Dr Craniotomy describes the extent to which his time is devoted to satisfying the bureaucracy and its systems.

It’s 9 p.m. on a Friday and I’m waiting for my hospital’s slow, clunky electronic health record (EHR) to load. I’m logging in from home because the administration emails became threatening.,,,The patients were already seen by me, and the notes written by either a resident or nurse practitioner.   The hospital just can’t bill until I click the “cosign” button.  

Meanwhile, there’s this  JAMA article outlining how the National Academy of Medicine is going to tackle physician burnout.   The plan revolves around installing a “culture of well-being” into the healthcare workplace.   They want to develop training protocols to address discrimination, bullying, and harassment while increasing leadership roles such as Chief Wellness Officers.   This sounds like more bureaucratic busywork to complete and administrators to answer to.   I would be shocked to find out that there was a single aliquot of improved wellness from a wellness module.

I have governmentally mandated appropriate use criteria that questions every imaging order I place on a patient, forcing me to click box after box, justifying an MRI that I know is clinically indicated because I spent 12 years training in neurological surgery to know exactly when an MRI is indicated.

I have the joint commission telling me I’m not prescribing enough pain medication one day and the next day, I’m being threatened with manslaughter charges if I don’t check a slow, cumbersome, often nonfunctional online database every time I write a prescription.

As I noted in comments to the post:   The “culture of compliance” and the micromanagement of employees by bureaucracies and by rigid automated systems, as practiced in America today, bear a disturbing resemblance to the cultural practices that Don de Grandallana identified as the main cause of his country’s repeated defeats.

There is a great deal of this kind of thing in many parts of America today, and trends have been running that way for a long time.   See this Washington Post article from 2005, back when the WP was not yet totally politicized:   Over-Ruled.   Discussing hurricane response and some of the bureaucratic obstacles that appeared, the author says:   “We’ve become a society of rule-followers and permission-seekers.”

Causes of this situation are multiple; certainly one factor is the prevalence of litigation.   Another is the proliferation of top-down automated systems.   And one factor, I think is the excessive emphasis on formal education and the associated credentials.    In his post The Most Precious Resource is Agency, Simon Sarris observes that when looking at people who became highly successful in earlier times, “the individuals were all  doing from a young age, as opposed to merely schooling.”

He goes on to say:

It seems that the more you ask of people, and the more you have them  do,  the more they are able to later do on their own. It is important to note that while we shouldn’t allow children to be bobbin boys, no one would describe Steve Job’s summer job at 13 as his exploitation. We should be thinking much harder about making sure children can make meaningful contributions to the world.

also

And I suspect the downplaying of agency in childhood not only creates fewer opportunities for great people, it must also create more marginal people. Ushering everyone into an endless default script is disastrous when underlying conditions or assumptions change. Even when they don’t, some people exit academia almost terrified to leave (to interact with the “real world”), a kind of Stockholm syndrome.

Does an assumption that people will spend 16 or 20 consecutive years in formal education…and the related assumption that this formal education will be the most important factor in their future success or lack of same…reduce the sense of individual agency? I think it probably does.

Also, this brings us to another factor that Grandallana did not mention, either because he didn’t see it as a problem or because he didn’t dare talk about it: the dominance of a hereditary aristocracy.   I think it’s pretty clear to historians now that one major reason for Spain’s naval failures was that people tended to be placed in command positions because of their titles and bloodlines, rather than their demonstrated competence.

We don’t have a formal aristocracy in the US, of course; indeed, the Constitution explicitly prohibits any such thing.   But while educational credentialism was initially sold as a form of meritocracy, and indeed did initially lead to some progress in that direction, it has devolved in too many cases to a form of aristocracy light, where obtaining the most ‘elite’ credential is largely a matter of conducting your early life in a manner of which admissions officers approve–including demonstrating the ‘right’ social attitudes–and, often, of having the right family and connections, rather than a matter of true performance-related merit.

More than 50 years ago, Peter Drucker wrote that a major advantage America had over Europe is that access to key roles in society was not controlled by a admission to a small number of ‘elite’ universities.

The Harvard Law School might like to be a Grande Ecole and to claim for its graduates a preferential position. But American society has never been willing to accept this claim…

American society today is much closer to accepting that and similar claims than it was when Drucker wrote the above in 1969, and I think this has something to do with the dysfunctionality of many of our institutions.

For discussion: How far are we down the road to the kind of environment that Grandallana described? What are the causes, and what are the potential paths for reversal?