Yes, I know very well that that is; to be the in-house media functionary. Not quite the so-called ‘real’ news media, but to be an employee/technician/writer/personality for the in-house public affairs media of a large government element the US Air Force. I wouldn’t be so bitchy as to call the various offices that I worked in base Public Affairs, the stint with a couple of production detachments focusing on informational elements for various departments of government, and for the largest part of my service life as a low-level minion of the keeping-up-the-morale-of-our-overseas-stationed-troops effort as an in-house claque … but yeah. I’m almost two decades retired from the game, so maybe I can. Yes, I and all the other AFRTS, PA pukes and military videographers we were hired, paid and maintained in order to further the public affair goals of the US military. No shame in admitting that. Good outfits in the main; paid only moderately well, and a smidgen of a retirement after all that but good on the whole to work for, and any number of former military public affairs personnel have used the experience as a stepping-stone to careers in journalism, television, and politics, to name just a few fields.
The thing is we all knew who we worked for; the military. And one of those lessons was that we should never reflect discredit on the military in our productions or in our actions in uniform. Fair go, being employees, we could not be seen to wash the institutional dirty laundry in public, and all. Public Affairs’ mission in the event of the dirty laundry coming out, was to spin so as to make it seem somewhat less dirty.